The Zebra Blog

Design Spotlight: Todd Fahlman


This week’s design spotlight features MASTERY agent Todd Fahlman and his real estate group from Marysville, Washington.The Fahlman Group is a real estate team serving Snohomish and King county, led by Todd Fahlman. The team focuses on superb service and client satisfaction, which is illustrated by the professional, clean brand. His tagline, “Relationships that Move You” demonstrates their desire to add a personal touch to each transaction, and to build lifelong connections with each client they serve. A strong header frames the three-peak roof logo, surrounded by beautiful black-and-white photography of a large estate. The grayscale imagery is continued in the footer, providing a cozy, “Welcome Home” feeling to the brand. Read more »

Overcoming Unpredictable Income


What’s the Number One thing real estate agents don’t like about the business?  Time and again I hear the same answer: The unpredictability of income.

It doesn’t have to be this way! There is a rampant delusion out there that real estate is a “feast or famine” business.  Every day agents say, “I don’t know if I’ll be making any money in March because of the fluctuations in the market.”  If you’ve ever said anything even remotely similar, I have a question for you:

If this is true, then how is it that I know many agents who turn business away because they don’t have time to handle it all?  It’s not market conditions.  Up or down, these agents have a steady stream of buyers and sellers.  And no matter where the market is this time next year, I guarantee it will be the same for them. Read more »

Ask Denise: Building My Marketing Farm


Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?”

What a great question! This is something that many agents starting out struggle with. There is no right answer here because it is all based on the timing of the target client, but here are a few strategies you can employ: Read more »

Concierge Client Care In Action: Spirit Of The Entrepreneur Awards


I have had the pleasure and honor of working with the best of the best over the years.  I value concierge client care and when I find it I treasure it. In a world where the pace in which we live is fast and our time is so valuable, when you find someone who is an expert in their field you better hang onto them for dear life!

Fina is a Tile Goddess!!! I can show Fina a tile I like that I have found on the internet and she knows exactly where to get it.  I have worked on a number of renovation projects with her and from a professional point of view she knows what she is doing and she does it well.  If you are lucky enough to have her in your corner she will save you time and money and you will have a blast during the process. Read more »

Design Spotlight: Carrie DeBuys


This week’s design spotlight features MASTERY agent Carrie DeBuys, from Seattle. Carrie is a luxury condo specialist and has over 25 years of real estate experience in King County. She loves establishing new relationships with buyers and sellers. She wanted a brand that would be elegant, minimal, and memorable. Carrie utilized her brokerage’s navy blue and white palette, and added a splash of pink to make it her own.

Read more »

Following Your Passion


This is a story about an amazing client of ours, Linda Arvanitis, and her dog, Buck.

Many of you who are selling real estate today are doing so because it is your calling. You might have had a former career in retail, in sales, in management, or maybe you are even like several of my clients who used to tend sheep (yes, really) or you might have been selling real estate as soon as you left school. But something or someone told you that you should be selling real estate.

I actually talked to an agent client today who said that real estate was always something top of mind for him. As a teen, he did some research and advised his parents to buy some property. As a teen! That is definitely an example of an inner voice and passion directing future footsteps. Read more »

Ask Denise: Announcing an Office Move


Q: “Denise, I have recently changed firms and wonder if you have any tips for how I can use this to my advantage in marketing in the next year?”

A: Congratulations on your move! You sound excited and I am glad you have found a good fit. If you are thinking about marketing your move, it must be because you can see some clear benefits for your potential buyers and sellers. So the first piece of advice I have for you is to determine those benefits. Read more »

On Sale – Annual Client Review


Now through January 15th you can save 20% on the purchase of our Annual Client Review client care system!

Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you several opportunities to reconnect and remain top-of-mind for when they are ready to transact again. Visit the Annual Client Review product page and learn more about this great tool that you can wow clients with and use again and again.

New Articles for Your Clients this November in Club Zebra Pro

Club Zebra

November articles have arrived and are now available, with both long and short versions that you can use on mailers or postcards to your clients without attribution to The Lones Group. This month in Club Zebra Pro we have an article on appliance lifespans to help your home buyers think smart about what appliances they may be receiving with a home purchase. We also have a guide to buying and selling during the holidays, dispelling the myth that the holidays are a lousy time to be in the real estate market. Finally, checkout our homebuyer demographics, tracking median household incomes, first time buyers and why people were buying in 2016. Get your new client content here!

Not a member? Learn more about Club Zebra Pro.

Ask Denise: My Brand is Moving!


Q: “Denise, I am changing areas and my brand features a local landmark in the area that I am moving away from. What should I do?”

A: It sounds like it is time for a brand refresh! If all the rest of the elements of your brand are working for you, but you just need to substitute the element that is no longer relevant for your area, that is usually an easy change. Don’t get stuck in a rut thinking that you need to completely scratch everything you already have just because you have made a move. Read more »

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