The Zebra Blog

It Could Happen To Anyone

It happened to me and was life changing.

The recent report about the broker in Snohomish County, Washington who was assaulted at an open house brought me back 20 years when I too was assaulted at an open house. Although this is difficult to share and I am sure difficult to read, I would be remiss in not sharing my experience with my readers in the hopes of bringing more awareness to the issue. I don’t usually talk about the event as it still makes me anxious just thinking about it. However, for the benefit of helping even one person I am going to share my story. I have never written about this before.

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Branding Spotlight: Larry Tuell

Northwest summers are extra special, and so is this sunset-orange-and-teal palette from Larry Tuell’s branding. Larry has a lively personality that shines through in his branding, from the photo of the San Juan islands at twilight in the footer to the scenic photo header. Additionally, he is a biking enthusiast with a love for the outdoors and his local Tacoma area. We used bright colors, vivid imagery, and dynamic lines. His new tagline says it all – “Experience in Action”!

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Ask Denise: Establishing Boundaries, Setting Hours

Q: “Denise, it has happened once again! My kids have been out of school for a week and they are already driving me up the wall. I thought as they got older this would become easier but now instead of my needing to entertain them, they need a ride to this friend’s house or to the pool, or they want to have someone over for a sleepover. My office is at home. Any great suggestions? At this rate, my real estate business will be toast come fall.” Read more »

Just Because You Can Doesn’t Mean You Should

Most real estate brokers that I know got into the business because they love helping people. They are servant people at heart and really want to take great care of their clients.

However, the challenge that many brokers face is that they often find themselves between a rock and a hard place when a seller or buyer asks them to do something they really shouldn’t be doing.   On one hand they want to please their clients and take care of the issue because that is what they do best but on the other hand they may be agreeing to do something that could be completely out of their area of expertise.

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Branding Spotlight: Jamie Rust

We are in the summer-spirit this week, so our design spotlight is a throwback featured brand of agent Jamie Rust, from Seattle, Washington. Jamie’s unique five-photo header showcases her local expertise and her pet-friendly business style. The midnight blue background is perfect for any season, and is reminiscent of summer evenings right before 4th-of-July fireworks. Her branding is beautiful in print marketing as well as social media graphics, creating a consistently approachable message for all her clients.

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Ask Denise: Planting Good Service

Q: “Denise, it is almost summer and I have a seller who is listing next week. The listing will actually be vacant as they are going on vacation for three weeks. They have done a lot of landscaping and have flowers in pots outside. Usually I would go ahead and water the plants, but I am getting a little worried about liability based on some instances that have happened with little issues in my office with other agents. Should I not water the plants? It seems extreme to let the plants die in the name of avoiding liability!” Read more »

How to Be Still in a Real Estate Storm

Real estate brokers are always busy and on the go. They often move at a very fast pace and have to make quick decisions when trying to solve problems for clients. The challenge with this is that quick decisions aren’t always necessarily the best decisions. Just because somebody asks you to solve a problem or answer a difficult question doesn’t mean you have to do it on demand.

One of the most powerful things a broker can do in this situation is to slow down and be still.

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Ask Denise: Targeting Two Markets

Q: “Denise, I am going to be relocating to an area that is a high-demand area for retirees from my current area. Just wondering how you think I should use that to my advantage?”

A: There are two key audiences that you should be marketing to – your current client base and agents. With your knowledge of both their market as well as your new market, that makes great sense to get the word out that you are one of those unique individuals who knows both. Read more »

Why Not NOW?

The #1 enemy of most real estate brokers today is procrastination.

While most real estate brokers do not lack creativity, customer service or drive, many of them do lack the ability to get things done. This is not just specific to real estate brokers. Almost every professional in every field suffers from some level of procrastination.

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