The Zebra Blog

New Client Mailer Content for November is Here

November is here and with Thanksgiving just around the corner we are delivering you this month’s Club Zebra Pro content for your client mailers. As always, both long and short versions are available for each of our topics this month and you can use this content in your direct mailers without attribution to The Lones Group. Here’s what we’ve got for November: First up, for sellers, educate them with an article on how to measure market demand by looking at days-on-market. For your buyers we have a new article on preparing a home-buying team to pave the way to a successful transaction. Last, we have something both buyers and sellers can enjoy, an article on the housing market opportunities present during the holidays. Get your new client content here.

Be on the Lookout for Up-and-Coming Communities

Recently I had a client call me to discuss how excited she was about writing an offer on an exciting new community in her area. I asked her if it was a community that I happen to know a lot about. She was so surprised that I had so much knowledge about it even though I hadn’t toured the model homes yet.

I knew about this community because it had been in the planning stage for almost a decade. I was interested because of the surrounding area and how the development was also going to include commercial space, residential homes, and walking trails. When a development of this magnitude is in the planning stages, it does take some time. The good part about a project like this taking so much time is that you as a real estate professional can be on the forefront of knowing what is slated to come to your area.

When I was actively selling real estate, I would go to my local planning office and ask about new developments. I would track these over time. I would attend neighborhood review meetings to hear about the developer’s plan and vision and to also hear any concerns about the project. The bottom line is that I knew about every new potential development that could be coming to my area.

This was a huge benefit to both myself and my clients because I made it my mission to know more about my area than any other agent. I also met builders, developers, land assemblers and contract specialists when I attended the meetings – quite the networking opportunity!

Being on the forefront of what may be coming to your area is an excellent way to provide value to your clients. It is also a great way to stay informed about upcoming opportunities. I personally have purchased properties that I felt were excellent investment opportunities because I was first in line.

Being as the forefront is as simple as:

  1. Track all new applications at your local planning office.
  2. Go to all neighborhood review meetings
  3. Track the important filing deadlines on new developments to make sure the project is still moving forward.
  4. Get to know the people involved in the project. Let them know you are a real estate professional, and provide them with market data if they need it.
  5. Track all new projects and create a report that you can share with all the developers that are working on projects at the same time. This is information that is invaluable to these developers. Your bringing it to them wins you big bonus points.

Many developers and builders are so consumed with the product they are bringing to the market that they don’t even think about hiring a real estate professional until the project is almost finished. You need to follow that project from start to finish so you can build a strong relationship with the developer. This puts you in line to at least be given the opportunity to interview for the listings or to be a preferred agent for them.

Your planning department and the professionals that work there are an invaluable resource to you. I highly recommend you visit your planning department if you want to be on the forefront of what’s up-and-coming in your area.

Branding Spotlight: Steve Parker

This week’s design spotlight features the brand of our SEMI CUSTOM client Steve Parker, from Enumclaw, Washington. Steve wanted to take his branding up a notch with a luxurious and natural brand. He selected Semi-Custom design #20 and we applied his favorite natural green and silver palette. The cool charcoal background sets the stage for his bright home photos stand out. For a modern-yet classic look, we paired an elegant serif font with a clean sans-serif. Finally, a polished monogram crowns his new design. Read more »

Ask Denise: Snacks!

Q: “Denise, I have a weird situation. I was showing a couple properties last week. We had been out for a while and we were getting a little hungry. I always carry granola bars with me and offered these to tide us over until the break when we were going to eat. The wife was grateful but the husband was irritated that I didn’t have nuts or a protein bar. That really took me aback! I try to be proactive and take care of my buyers, so this really surprised me. Should I have a variety? If so, what should I have? Or was this guy just out of line and I shouldn’t worry about it?” Read more »

Branding with Group Photos

Every once in a while, I get a question that really warrants more space than my #AskDenise column that is featured in our weekly industry newsletter, the Zebra Report. This is one of those questions.

Have you ever spent time and money getting your team together for a photo which turns out perfect? It is a perfect day. Everyone looks great. There is great energy. For that moment, you are able to convey to potential clients the power of your team.

And then what happens? Read more »

Branding Spotlight: Mark Peterson

This week’s Branding Spotlight features the design of MASTERY agent Mark Peterson, from Lynnwood, Washington. Mark came to the branding process with a mental brand image of “rugged luxury.” The timeless earth-tones create an inviting platform for his content, with crisp white lines between each shape. The charcoal header and footer add weight and contrast. The blocks in the header and footer display a subtle rugged/natural halftone texture, and the smaller color blocks feature an additional ornate, luxurious gold pattern. The background features a tranquil pearlescent color that helps make the text pop. Read more »

Ask Denise: Winter Doldrums

Q: “Hi Denise –  I am struggling with the winter doldrums! I think the market is slowing down, so why don’t I just take some much needed time off?”

A: If time off is what you need then of course you need to take time off.  Taking time off is more dependent on when you need it, not just the time of year.

I do believe that this time of the year is an excellent time to pay attention to the many “season sensitive” opportunities there are out there. Read more »

The Word “NO” Is Not a Bad Word

If I gave up every time I heard the word NO, I would be defeated and I would simply assume that NO meant that the conversation was at its end.  However, I believe that NO means so much more than NO.  The word NO may be a respectful way for a potential client to tell you that the timing is bad, or the offer isn’t good enough, or they have changed their mind.  Believe it or not, NO is a word that is truly a gift, something to be respectful of and something to encourage.  Read more »

Branding Spotlight: Korey Staley

This week’s Branding Spotlight features the design of MASTERY agent Korey Staley, from Spokane, Washington. Korey has a dramatic yet understated design style and wanted an unique brand with local appeal. The crisp angles and understated low-poly texture in his design reflect Korey’s professional business style as well as his more adventurous side. Korey’s color selections include deep navy, rich blue, and soft grays with a pop of golden orange. The asymmetrical header features a photo with a unique perspective on a Spokane landmark. Read more »

Ask Denise: Market Reality Check

Q: “Denise, we are having a weird moment in our market right now. Inventory is still really tight, but a lot of buyers seem to be on a break! There are a lot of homes that have been on the market for a while. BUT when I try to talk to my buyers about this now opportunity, they say they want to wait until prices come back down. It seems like there is this mentality that prices are going to correct like they did back in 2009-2011. I just don’t see that happening. How can I get my buyers back into reality?” Read more »

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!