The Zebra Blog

September Client Mailer Content has Arrived

Yes, Club Zebra Pro members, September’s content is here. As summer winds up we bring you new content for you to use in your client mailers that is fully written and ready for you to send out, without any attribution to The Lones Group! As always, both long and short form versions are available in case you are using a letter or postcard format. This September we have content for prospective sellers on timing their entry into the market. For your buyers we have an article on how buyers choose their homes. To round things out we have a third article that takes the mystery out of creating a home buying budget. Get your content here.

The Top 3 Self-Imposed Business Pressures

And how they can keep you from taking the action you need!

I work with different clients with different personalities every day. Although there are sometimes personal challenges that cause them to lose their mojo, what I find more often is that agents get paralyzed by themselves. They get in their own heads and so overwhelmed that they find themselves unable to take any action that propels them forward. Read more »

Branding Spotlight: Julie Clarke

This week’s branding spotlight features the design of Mastery client Julie Clarke from Germantown, Wisconsin. Julie needed a brand that would match her flair for fun and her dedication to her clients. She embraced her favorite color–pink!–and paired it with navy and a pearly bokeh texture to keep it mature and sophisticated. The monogram seal-style logo has the smallest twinkle to help an otherwise serious design light and friendly. Her name stands out in a classic script font, supported by a minimal serif font. Read more »

Ask Denise: Building Connections

Building Connections in a New Market with New Construction

Q: “Denise, I am new to my area. I am trying to get up and running quickly in my business and I have been approached by a listing agent for a new housing development who is wondering if I can work with buyers who come in. On the one hand, it would be great to get connected with buyers in the community so I can get on my feet. On the other hand, I am concerned about putting so many eggs in one basket. What do you think I should do?” Read more »

Bad Photos Don’t Cut It!

Recently I was asked by a client of mine to help her figure out why her listing wasn’t selling.  Of course, the first thing I did was go onto the MLS and look at her listing and then compare her listing with all of the competition.

It is not usual to see so many terrible photos in one place but this cross section of listings was exceptionally awful – including my client’s I am sorry to say. Actually, for some listings, I was truly horrified and angry on behalf of those poor sellers for whom their agent was harming. Yes – harming. I could not believe that agents could not see that their photos were hurting their chances of getting agents to their listings. Read more »

Branding Spotlight: Kellie Springfield

Kellie Springfield's branding

This week’s branding spotlight features the design of Mastery client Kellie Springfield from Bellevue, Washington. Kellie has big plans for her business and needed a brand that would get the Springfield Signature Group to a great start. Her new logo conveys her location and modern business style. Stately serif fonts and italicized swashes add to the sumptuousness of the design. Rich reds and luxurious creams accent her broker’s colors while still making a personal statement. Kellie’s brand is a perfect reflection of the confidence and professionalism she brings to each transaction.  Read more »

Ask Denise: The Market’s Time

Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house this weekend. Is there anything else I should be doing?”

A: This weekend is the first weekend in which people are getting back to their schedules. I would have an open house this weekend at the new price and see how the market responds. Read more »

The Power of Timing

When do you list a property? Timing is everything!

In the past month I have heard agents talking about what they believe is the best tine to put upcoming listings on the market. Each of them has their own unique ideas of why waiting or listing right away is more beneficial. What surprises me, however, is that these are closely held beliefs that don’t necessarily have any proven merit. They are simply opinions.

So how do you know when is the right time to put a listing on the market, when a seller tells you they could list now or in a month? Read more »

Branding Spotlight: Mike Toomey

This week’s branding spotlight features the design of Custom Branding client Mike Toomey from Kirkland, Washington. Mike is a real estate industry veteran, with over 33 years of experience and a strong ethical compass. He needed a modern brand to establish consistency and streamline his workflow. The pseudo-stained-glass effect in his sidebar is eye-catching and provides a unique view of the Seattle area. Edge-to-edge charcoal backgrounds create a luxurious stage for his content and property photos. Read more »

Ask Denise: His & Hers Branding

The struggle to resolve his-and-hers branding

Q: “Denise, my husband and I have a real estate business together and we have decided it is time to develop a brand. We both have a background in the financial industry. I began in real estate about five years ago and my husband just recently joined me. We are tapping into this database of our clients and want to tell our story visually. The challenge is, we have very different ideas about what that means. We can’t agree on colors, fonts, layouts, style, or anything! I am getting very discouraged and don’t think we will come to a final product that will suit us both. Where do you suggest we go from here?” Read more »

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