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2018 Real Estate Success Summit

Real Estate Success Summit
Join us for an incredible full day of real estate excellence that will provide a cornerstone of knowledge and inspiration to your 2018! Get your tickets today! Featuring:

and 2018 Real Estate Predictions with Denise Lones
Denise uses national, regional, and local data to show how the market got to where it is today, and where it is headed in the coming year. Year after year Denise has demonstrated uncanny accuracy with her real estate predictions. Agents will also hear great talking points to improve client communication and discover how to help their clients put the real estate market into perspective!

Sharing HOW They Do It!
You know you want to know how they do it – and now is your chance to find out! We will be interviewing sixteen of today’s movers-and-shakers in the real estate industry. We will learn how they define success, what drives them, and how they plan to take the next few years by storm. Panels moderated by Denise Lones.


Jay Agoado

Lesli Beasley

Rich & Nanette Bergdahl

John Fiala

Andrea Fjortoft
Coldwell Banker

Aranka Fruehauf

Craig Gaudry
Avenue Properties

Sandra Hines

Veronique Hval

Steve Laevastu

John & Dorae Lande

Kelley Meister
Avenue Properties

Gary Nims

Amber Soria
Soria Real Estate

Kitty Wallace

Laurie Way
Coldwell Banker


January 31, doors open at 8:30am
Lynnwood Convention Center, 3711 196th St SW, Lynnwood, WA 98036
3½ WA State continuing education credits available with State of the Market

The 2018 Real Estate Success Summit: Inspirational Agents

I have spent over twenty years as a real estate coach, helping real estate agents build their businesses. I’ve been an agent, a managing broker, a trainer and a coach.

Each agent I have met is unique and each does their best work when they find a system that suits their personality, their business style, and their life.

I have never been a fan of cookie-cutter real estate coaching because I don’t believe that one program designed to be delivered to the masses can work for every person. I do however believe that when a real estate agent is ready to make a change, Read more »

Free Webinar: Your Database, Your Goldmine!

Business Boost webinars are free and open to the public. Each focuses on solutions to challenges faced by real estate agents and brokers in a one-hour format. Join us this Tuesday, January 30 at 9am Pacific for episode 3. We’ll be talking about getting the most out of your client database.

You have probably heard that it is five to eight times as expensive to find a new client than it is to retain an existing or past client. Client retention and building a fan base of referring clients are two of the most important things you need to do to build a strong business. Do you have an effective system that keeps repeat business and referrals rolling in? Join Denise Lones as she provides you with an easy-to-follow system. You will learn:

  • The components of client care utilizing Denise’s three bucket system
  • The five worst follow-up mistakes agents make
  • How much follow-up is too much… and how much is not enough
  • How to stay consistent, even when you are juggling “now” business
  • The powerful results that can be achieved utilizing Denise’s proven 36-Point System
  • The follow-up tools you need in your business

If you are ready to put your goldmine to work for you, reserve your seat today!

Register Online

Ask Denise: Time to Move?

Q: “Hey Denise, I followed your office advice about staying put and trying to make my grass as green as possible before making a move. I have tried to make life at my brokerage bearable but I am just not happy there. What do you think about my making a move?”

This question references these previous posts Finding Your Brokerage “Fit” Part 1 & Part 2.

A:  I have always believed that where you hold your license is a critical part of your business.  Your brokerage should inspire and support you, motivate and assist you. Great brokerages, just like great agents are built over time.  I always tell agents to assess whether their brokerage is thriving or merely surviving.  Read more »

The Snooze Button

People are always thinking about resolutions this time of year. Most often, a resolution means that someone wants to change something about themselves. Whether that be going to the gym and drinking more water, not snapping at one’s kids, or even upping their game in their business, oftentimes one has to change something about their behavior in order to accomplish those goals.

As a result of this being resolution season, I have had several people share interesting and motivational clips, videos, and imagery they have found on the internet that resonate with them and helps keep them on track with their resolutions. One video in particular stood out to me because it reminded me of a change I had to make almost two decades ago in my business, which I will get to in a second.

Read more »

Branding Spotlight: Semi Custom Pro #159

This week’s branding spotlight features our Semi-Custom Pro branding design template #159. This design uses a simple linear layout with a custom frame for your perfect tagline. The pattern overflows from the header and footer into the warm texture of the background. The high-contrast palette of deep eggplant and taupe adds dramatic flair to an otherwise understated layout. The sample fonts pairs a friendly and legible script and a stylish serif. Read more »

Ask Denise: Not a Fan Fan

Q: “Denise, I would like to start by saying that I hate ceiling fans. I hate the way they look, I hate sitting in a room with one on me, and when they are on high speed, they freak me out. However, I have a client who will be listing her home this upcoming summer and her ceiling fan croaked at the end of last summer. She wants to know if she should replace it or not. I like the idea of replacing it with a nice accent light, but honestly, her house is very hot in the summer and gets very little cross-breeze. What would you do?” Read more »

The Grass is Not Greener – Water Your Lawn and Reap the Benefits!

It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the “latest and greatest” online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the hook, know that you are in good company.  There are a number of exciting and generous enticing specials that are being offered by lead generation companies with aggressive sales people reaching out to agents are ready to invest in their business in with the goal of a profitable year ahead.

But before you give out your credit card or sign on the dotted line you better take a good hard look at the realities of online lead generation programs.  Read more »

Branding Spotlight: McGuire Partners

This week’s branding spotlight features the design of MASTERY agents, Marion, Jennifer, Cara and Erin McGuire from Phoenix, Arizona. The McGuire Partners requested a modern mid-century brand that ties back to their Irish roots. Their unified bond is illustrated via their custom logo that features four hearts woven together in a Celtic-knot fashion, and set in muted silver. Their logo emblem is perfectly complemented by a matching pattern that imitates breeze blocks found in Southwest architecture. Their portrait is built into the footer of their brand to provide a dramatic, memorable appearance. Read more »

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