This week’s design spotlight features the brand of MASTERY agent Karen Abbey, from Seattle, Washington. Karen wanted her brand to reflect her bright and sunny personality, as well as her passion for Seattle. Previously, she used a brightly colored Seattle skyline image for many of her marketing pieces. She wanted to update the image and give a nod to her experiences traveling abroad. In her main graphic, we have fused elements from Beijing, London, Seattle, Paris, and Los Angeles skylines. The modern low-poly texture and abstract colors create visual interest. Read more »
Q: “Denise, this has been a very tough winter weather-wise, and I have a listing that could really benefit from some landscaping clean up. This is a vacation property in an out-of-the-way area so it has been on the market for a bit longer than I would have liked, partially due to the rough weather. Should I just go ahead and clean it up? My clients don’t want to put any more money into this property so I don’t see them doing it. What do you think?” Read more »
This week’s design spotlight features the refreshed brand of eight-year Lones Group patron, Terry Wentworth from Centralia, Washington. Terry’s first brand featured strong green colors and a linked line of daises, earning the reputation as “the daisy agent” in her area. When she began the brand refresh process, it was our goal to provide more whitespace to achieve modern minimalism, while continuing to utilize the power of her existing brand equity.
We began Terry’s brand refresh by refining the colors in her brand from a green base with multi-colored daisies to a simple green and white palette.
A personal practice I have done for over 20 years is called my Hour of Power. It is a time where I sit in my office every workday for one hour of uninterrupted time.
I do this so that I can focus on key tasks that I need to do without ANY interruptions. I don’t look at emails, I don’t answer any phone calls and I do not surf the net. I get rid of ANY and ALL distractions and I allow my mind to be clear of all the noise and clutter which would otherwise derail my efforts. I quiet my mind and focus ONLY on tasks that need to get done or projects that are large in nature that need to be tackled on multiple sessions to get them done. Read more »
As part of their Expert Interview Series, PDH Academy, a provider of online continuing education for real estate professionals, recently interviewed Denise Lones.
You’ve been working with real estate agents and brokers for over 20 years, teaching branding, coaching, and education. How were you involved with real estate before you started teaching and training real estate agents and brokers?
I was a top-producing agent in the highly-competitive Vancouver, Canada real estate market. The first six months in, I had sold zero homes because I was trying to sell real estate the way my colleagues were. But it didn’t work for me. So I made some changes, really thought about how I wanted to connect with people and generate leads. By being true to myself and how I worked best, the second six months I was able to sell 22 homes. And the numbers went up from there.
Read the full interview at PDH Academy.
Q: “Denise, I just got a referral from another real estate professional (not an agent). What is an appropriate thank you gift or acknowledgement?”
A: Think about what you like to receive if you give a referral to a vendor. Is it a gift certificate to a restaurant or a coffee card? Maybe a box of chocolates? Maybe you have an account at a local florist and just need to make a call? It doesn’t have to be much, but a heartfelt thank you and a small token are usually always welcome and appropriate.
This week’s design spotlight features the brand of MASTERY agents Maria and Santiago Ramos from Kirkland, Washington. This dynamic brother-and-sister team founded their own brokerage, Red Rock Real Estate. Santiago and Maria have adapted their business to efficiently utilize each others’ unique strengths.
During the branding process, The Ramos team selected a bold and regal serif-swash font for their name treatments and company name. We paired this font style with a simple calligraphy script and a clean sans-serif font, which provides their brand with maximum of versatility and functionality. Read more »
…and you may find more fish!!!
There isn’t a day that goes by that I don’t hear a real estate agent somewhere complaining about the lack of inventory in our market. I get it…it is disheartening to be working with a buyer only to have them lose their offer because they are competing against so many other buyers.
There also isn’t a day that goes by that I don’t hear from some of my clients that are moving their boat to more fertile waters to find success with sellers. I am not saying to put any less focus on your buyers but I am saying you need an additional strategy to counterbalance what is happening in this difficult inventory market. Read more »
Q: “Denise, I am thinking of mailing to an area, but I am worried about costs! I heard there is another option available for mailing to an area that costs less. The Post Office runs it. What do you know about it?”
A: Every Door Direct Mail (EDDM) may be a good option for you to consider depending on your MLS area and how the postal routes work for your area. In order to use EDDM, you have to mail to every home on the postal route. Postal routes usually have between 500-700 homes per route. Read more »