Today’s design spotlight, “Argyle Reflections” combines a strong argyle pattern and classic fonts with a single, unified color palette and subtle reflections throughout the design. The use of blue, which typically represents knowledge and integrity, is an excellent choice for real estate agents. The crisp, clean design shines the spotlight on your content and highlights your listings.
Every year in mid-November I hear the same comment from agents:
“Denise, the market is slowing down. I think I’ll just wind things down, assume nothing else is going to happen, and then wind up next year.”
If you aren’t ready to close your books on your business for the year, it is not advantageous to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because you hear sleigh bells ringing, you may want to rethink your strategy.
Q: Denise I am thinking of signing up for an online lead service that promises me 100 leads per month, how could I lose with that?
A: Whoooaaaa! Don’t get out your credit card too fast! Not all agents are suited for online lead generation. You have to be able to convert people from strangers to visitors to clients and that is NOT as easy as it may seem. I know many agents that are paying hundreds and in some cases thousands of dollars for online lead generation, and while they may get leads they are not closing any transactions.
Q: Denise, what do you think of my idea to create a prospecting list of historic homes in my area?
A: I love it! But there are a few things I encourage you to do first:
Determine your budget. If you can’t afford to send a piece of mail each month to 500 homes, start with a smaller number that does fit in your budget. Make sure you can continue your mailing program for one year at a MINIMUM! There are agents in my coaching program that receive dozens of clients from their farming areas, but that didn’t happen the first year. It was only after several months of perseverance that they prevailed. Stay focused and committed and do not expect an instant result.
Do your research. Make sure the area you are mailing to has a history as a well-producing area. If you are mailing to an area of 500 homes, yet historically only 2 of those sell, you may want to find another farm area.
Last week, I had the privilege of attending the National Association of REALTORS® Conference in San Francisco. There were a number of highlights on my trip, including speaking to the Women’s Council of REALTORS® on the power of Memorable Marketing. Additionally, I got to know a number of fantastic agents who visited my booth to learn about their individual design styles. I also learned one of my very special agents not only got to see Hillary Clinton from the front of the theater, but actually got to meet her backstage. And of course, I was able to listen to the NAR officials, especially NAR Chief Economist, Lawrence Yun, discuss what will be coming in the real estate industry.
First he shared that more than 21,000 agents attended the conference which is 10% more than they expected and was a strong sign of continued improvement.
He reported that home sales have increased a cumulative 20% in the last two years with median home prices increasing a cumulative 18% over the same period.
Q: Denise, I recently closed on a transaction and I really don’t think the sellers liked me because their home sold for less than they had originally wanted. Should I take them out of my database so I don’t waste money mailing to them in the future?
A: ABSOLUTELY NOT!!!! Even though the sellers are not happy with what the home sold for they will get over that part of the transaction once they have closed on the home and moved on. Sellers often voice their concerns with you because they trust you and many agents mistake this for the seller venting at them. It is critical to not jump to quick judgment and over react and remove what could be a wonderful long term client from your database.
Our design spotlight today features one of our Instant Identity brands, “Calming Nature”. As the name suggests, this branding design has a serenity and natural feel that comes from the verdant color palette, the soothing nature images, the clean minimal lines and use of white space. Featuring an iconic green leaf as a trademark element, this design certainly “leaves” an impression.
There are agents who are all about the relationship and agents who are all about the task at hand. Is one area of focus better than the other? This is a discussion that has provided debate over the years.
You’ve likely heard the expression “he/she can sell ice to Eskimos” — implying that the individual is a natural born salesperson that could talk anyone into buying anything even if they didn’t necessarily need it. They are natural born closers and they have the ability to communicate with almost anyone anywhere. When not careful they may come across as being too aggressive and only concerned about their own agenda.
Today’s design spotlight, “Rose Gold”, is a newly refreshed design from our Instant Identity Gallery. Delicate swirls frame this dramatically elegant design with warmth and charm. Rosy gold hues impart a professional yet friendly aspect while keeping your message and marketing center stage. An abstract, swirling bloom adds a burst of color and visual interest that puts the final touch on this polished and sophisticated design.