The Zebra Blog

Safari Real Estate Coaching Comes to Seattle Area This Fall!


We are very excited to announce the return of Safari, our premier real estate coaching event, with two free events in Washington State this coming Fall 2014:

September 24th & 25th – Everett, WA
October 21st & 22nd – Issaquah, WA

For ever a decade our passion has been to help real estate agents become more successful. Come, have fun, improve your skills and discover You-nique Technique: Five Steps to Thrive! This is a free, fun and educational two-day real estate coaching experience that will change your business and help take you to the next level!

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Design Spotlight: Cupcake

Cupcake branding design

Today’s Design Spotlight features our BRAND NEW (pun intended) Instant Identity design, “Cupcake.” This yummy design looks good enough to eat! A soft, cotton-candy pink background is framed by delicate strawberry, chocolate and vanilla stripes on the sides and cute little sugar-dots on the top and bottom. A central, monogram button gives a personalized focal point at the top and a friendly, swirling script font provides the icing on the cake. Pretty, sweet, and yet substantial, this brand will satisfy your sweet tooth!

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Ask Denise: Client Negativity

Denise Lones

Q:  Denise, I had a listing that I knew was overpriced, but I agreed to it with the expectation that we would revisit the price if it was still on the market after few weeks. When that time came, the seller blamed me, claiming the lack of traffic was my fault. Although I was armed with facts and spoke calmly, her negativity really rattled me! How can I keep negativity from clients like this from affecting me?

A:  It is not unusual to encounter a client who is either passive aggressive, or just downright confrontational. The key to deflecting it is to be comfortable with how you operate and to know in your heart what it takes to get the job done.

For this listing, you indicated that it was overpriced and that was why it didn’t sell. However, there may have been something she said that made you doubt that price was ultimately the reason it didn’t sell. Do you have a specific marketing system that you follow with listings similar to that one that had been successful in the past? Did you market to the other agents in your office and company? If you feel good about the job you performed regarding the marketing – and if you would market that house the exact same way again – then this isn’t about you. Unfortunately there are just people in this world who have learned how to communicate in this way.

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The Pulse of the Market

Sharing market update with clients

How to Take and Benefit from the Pulse of the Market:

Agents have been contacting me these past few weeks asking me when the market was going to come back.

I didn’t realize it had gone anywhere.

I wrote about the strength of our market a few weeks ago, but it seems that any time the market takes a pause or a breather, agents will become concerned. However, a healthy real estate market ebbs and flows with fast and furious moments and times that are slower. Many areas have been experiencing a slightly slower period during the last few weeks of August and the first two weeks of September.

I can assure you that the fundamentals of the real estate market are currently strong and any pauses are natural. I could easily present a strong case that this temporary slowdown will be good for the market because it slows down multiple offers and inflated prices. When prices rise too quickly it upsets the market because it takes some buyers out of the buyer pool. When buyers are priced out and are unable or unwilling to buy, then inventory increases, and sellers can end up with listings that languish on the market.

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Celebration Time – Come On!

Party favors

Client appreciation events should be an integral part of every agent’s annual business plan. They are a superb opportunity for you to thank your clients for their business – and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce.

A successful client appreciation event requires careful planning. If you want to hold an event before the end of the year, don’t waste another minute! Planning must begin now.

Regardless of the time of year you wish to hold your event, there are a variety of possible events that will be enjoyable for both you and your guests. Here are a few suggestions:

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Ask Denise: End of the Year Income Goal

Denise Lones

Q:  Denise, I am so close to meeting my income goal for the year. Yeah! However, I think I need another two transactions in the hopper to close by 12/31 to really make it. What do you suggest?

A:  If this were me, there are three sure-fire things I would plan on doing to make sure my goal was met (in addition to continuing to mail to my database and staying consistent with my other lead generation strategies, of course):

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Flipping Out About Flipping Homes

Home Renovating Couple

The TV shows make it look so easy. Who wouldn’t want to take a home, make it look stunning, and flip it for a profit? As real estate agents, you have probably been asked by a buyer or investor to find them the perfect “flip house.”

According to Realty Trac’s U.S. Home Flipping Report, fewer single family homes were flipped in 2014, falling to a two year low. Almost 5% of U.S. single-family home sales are comprised of flips, but that number is down from 6.2% in 2013. This decline is expected after the flurry of flipping that went on during the downturn in the housing market.

The average gross profit for a flip is $46,000 or a 21% gross return on initial investment. So you can see why many buyers get excited about flipping!

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