The Zebra Blog

A Huge “Thank You” to the National Association of REALTORS®

I have been a member of the National Association of REALTORS® as long as I can remember and as long as I have been licensed. I wouldn’t have it any other way.  It is the one expense I write a check for every year that I truly feel is one of the best yearly investments I can make for my business and for the future of my children.  While this may sound dramatic, NAR’s goal of protecting homeownership, both presently and in the future, is something I appreciate and enjoy each and every day. I also hope that future generations get to enjoy those privileges as well.   Read more »

Branding Spotlight: Semi-Custom Pro #180

This week’s design spotlight features our Semi-Custom Pro branding design template #180. This design’s unique flow of energy is achieved with the asymmetrical photo header and footer. The edgy curve frames the content and creates diagonal tension to keep the reader’s interest. This sample uses an evening panorama of Seattle to set the mood and color palette. The reflection of the city’s lights on the water repeats in the footer to create unity. The background features a faint bokeh texture to complement the city lights and give the effect of luxurious custom paper. Read more »

Ask Denise: Theme Word for 2018

Q: “Denise, I am trying to determine my word or go-to theme for 2018. I am thinking of “Transactions”. What do you think?”

A: If your goal is to get more transactions done in 2018, while I think that is great, your goal or theme should be based on action that you need to take. Transactions seems more like the result that you want from the action you are taking, but you don’t ultimately have control over those results. You can only control action.

What about something that is focused on the action you are taking to getting those transactions? Read more »

How the Proposed Tax Reform Bill is Creating Concern with Buyers and Sellers Everywhere

Fear is a very powerful thing and both real estate buyers and sellers are nervous about the proposed Tax Reform Bill and how it will affect them. Many are waiting to see what happens fearing the worst-case scenario. But before you get drawn into the fear and drama you need to counter that with a powerful tool called knowledge.

The National Association of Home Builders spokesperson, Jerry Ward, was recently interviewed and discussed the proposed Tax Reform Bill. He said that if corporate taxes are lowered, the lower the cost of doing business may help builders build more affordable houses and help keep prices down (source).

And while The National Association of Homebuilders has said the Tax Reform Bill could help their members, the National Association of REALTORS says it could hurt its members. NAR has done a great job of outlining how each state will be affected by the Tax Reform Bill. Here are a few examples:

Read more »

Ask Denise: Experience Book

Q: “Denise, if I added one thing to my listing presentation this year, what would you recommend?”

A: An Experience Book. Hands-down, this is one of my favorite tools to have in this market. Choose six to ten of your recent listings, include photos, samples of your marketing for that listing, challenges that were overcome, and even a client testimonial if you have it. Read more »

New Client Mailer Content for November is Here

November is here and with Thanksgiving just around the corner we are delivering you this month’s Club Zebra Pro content for your client mailers. As always, both long and short versions are available for each of our topics this month and you can use this content in your direct mailers without attribution to The Lones Group. Here’s what we’ve got for November: First up, for sellers, educate them with an article on how to measure market demand by looking at days-on-market. For your buyers we have a new article on preparing a home-buying team to pave the way to a successful transaction. Last, we have something both buyers and sellers can enjoy, an article on the housing market opportunities present during the holidays. Get your new client content here.

Be on the Lookout for Up-and-Coming Communities

Recently I had a client call me to discuss how excited she was about writing an offer on an exciting new community in her area. I asked her if it was a community that I happen to know a lot about. She was so surprised that I had so much knowledge about it even though I hadn’t toured the model homes yet.

Read more »

Branding Spotlight: Steve Parker

This week’s design spotlight features the brand of our SEMI CUSTOM client Steve Parker, from Enumclaw, Washington. Steve wanted to take his branding up a notch with a luxurious and natural brand. He selected Semi-Custom design #20 and we applied his favorite natural green and silver palette. The cool charcoal background sets the stage for his bright home photos stand out. For a modern-yet classic look, we paired an elegant serif font with a clean sans-serif. Finally, a polished monogram crowns his new design. Read more »

Ask Denise: Snacks!

Q: “Denise, I have a weird situation. I was showing a couple properties last week. We had been out for a while and we were getting a little hungry. I always carry granola bars with me and offered these to tide us over until the break when we were going to eat. The wife was grateful but the husband was irritated that I didn’t have nuts or a protein bar. That really took me aback! I try to be proactive and take care of my buyers, so this really surprised me. Should I have a variety? If so, what should I have? Or was this guy just out of line and I shouldn’t worry about it?” Read more »

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