The Zebra Blog

The Accidental Business-Building Event

banner 6-25-15

When I was actively selling real estate I stumbled upon one of the MOST amazing business building events.  I didn’t plan on it. I didn’t expect it. It just occurred from a single action I took for my sellers on their moving day which then became my signature act of kindness.

It was fairly early one Saturday morning and I had just finished grocery shopping.  I was driving home when I remembered that one of my clients was moving that weekend and their new home was not far from the grocery store.  I decided to drive by, say hello, and see if they needed anything. Read more »

Ask Denise: Mid-Year Tips for “Almost Now” Clients

Denise Lones

Q: “Denise, this spring has gotten away from me and I have a few ‘almost now’ clients in my pipeline that I need to reach out to. What do you suggest?”

A: I would suggest putting together a half-year market review for the area they are considering either buying or selling in. This should include a summary of actives, pendings, solds, and prices. Include a summary for the first six months of 2015 and then compare that to the first six months of 2014. You may also want to include information on interest rates. Read more »

Nuts-and-Bolts Online Resources for Organizing Your World

Of all the things I have seen transform an agent’s business I can tell you that helping them get organized both personally and professionally can have a dramatic effect on their business and confidence.  Finding your own way to keep everything in your world organized is critical to staying on top of your game.  Many of my clients have asked me how I stay so organized in spite of my busy schedule. Personal self-discipline is critical. If you can make it a habit, you can live in a clutter-free, organized and stress free home.

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Ask Denise: My Officemate is Distracting!

Denise Lones

Q: Denise, I am spending more time in my office at the real estate office rather than being at home because I have two teenage kids who are now home for the summer. I have a hard time concentrating when they are hanging out at the house so I am going into my office more often. My challenge is I have an officemate who is on the phone all the time and when she is not on the phone, she talks to me. I am exhausted by all this noise and interruptions! What do I do?

A: Although I could spend time with you to fix your situation at home so you can be productive there, let’s take a closer look at your office dynamic because this situation needs to get fixed anyway – especially if you avoid going to the office because of it.
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Featured Design: Day on the Sound – Andree Hurley

Andree Hurley - A Day on the Sound

This week we are proud to feature our latest brand created for Andree Hurley! Andree, one of our ENCORE coaching clients, is an avid kayaker and waterways advocate. Therefore, our Instant Identity brand “A Day on the Sound” was a great place to start! We customized the image bar on the left with images of the Puget Sound, kayaking, and her pooch! A serene color palette and name treatment and Andree was ready to call this brand hers. In fact, she has already started Annual Client Reviews for her clients as she is so excited to be using her materials.

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Ask Denise: My File System is a Disaster!

Denise Lones

Q: “Denise, I read your article last week on filing systems. This all sounds good, but over the last 15 years I have been in business, I have accumulated a lot of files. A LOT!!! Frankly my filing system isn’t so much a system as an unmitigated disaster. I don’t even know where I would begin to redo it. Maybe I should just take a match and torch the whole thing and enjoy the fiery chaos that follows! But seriously, what do you suggest?”

A: Aside from getting some marshmallows to toast over your flaming computer, it is important to know that any bad filing system can be fixed, but it is going to take some time and patience. I actually asked my CEO, Shauna, how she would tackle this problem since she always seems to be able to find things, even if she hasn’t worked on them in seven years. She indicated your best plan would be to create the folder structure you want and then begin filing your old files in the correct corresponding folder.

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Six Areas to Address When Getting Your Business Organized


One of the best ways to give your business a boost is to make a conscious effort to get your business organized.  Last week I addressed computer file management.  Here is a list of some additional areas in your business that could use some organizing.
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