The Zebra Blog

Safari Comes to Lynnwood, October 24-25

This October 24-25 we invite you to come on a real estate Safari in Lynnwood, WA. Safari is our premier real estate agent coaching event, led by nationally recognized coach, Denise Lones. This fall we are celebrating our 40th Safari with our new format: Total Transformation: Proven Systems – A Customized Approach.

CLICK FOR REGISTRATION & INFORMATION

Attend both days for just $49. Fifteen Washington State continuing education credits are also available.

Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every time!

This is an interactive event, not stuck-in-your-seat education. This Safari we will be covering building a referral based business without cheesy gimmicks, overcoming client and prospect objections, connecting with different client personalities, how to win presentations and building on your unique strengths. Prepare your business for success in this exciting, challenging real estate market with Denise Lones! See you there!

October Mailer Content for Your Clients is Here

Club Zebra Pro members, this October’s content for your mailers has arrived, with versions in both long and post card sized short-form too. Usable with no attribution to The Lones Group – as always some rules apply. Check out an article for your seller prospects on how the memorable features of a home can mean money in the bank. For your buyers we have an article on the benefits of being loan pre-approved. Get your October content here.

Predicting Real Estate Inventory: It’s All About the Permits

Anyone who knows me will tell you that I have been talking about inventory challenges for years. Many markets across the country have experienced severe shortages of inventory caused by reduced new construction building. This has resulted in dramatically increased house prices.

Don’t forget that the real estate market is just like the stock market in that prices change based on supply and demand. Markets across the country that have experienced inventory shortages have been also experiencing sharp price increases.
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Branding Spotlight: Semi-Custom Pro #130

This week’s design spotlight features our Semi-Custom Pro branding design template #130. If you love the dramatic effect of a black background, but want to keep the readability of a white page, this design is perfect for you. Bold yet Understated, this template takes advantage of photography techniques that place a single object on a black backdrop. Confined in a sleek sidebar on newsletters and letterhead, the full drama and luxury of the dark background is perfect for business cards, note cards, and postcards.  If flowers aren’t for you, we can find something that is! Other popular photo subjects include keys, antiques, sports equipment, animals, food preparation, bokeh textures, and more! Read more »

Ask Denise: Jump-Start a Stalled Farm

Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t selling in here right now. Last year was busy which is why I chose it. This is definitely my long-term farm but I am wondering if you have any tips to jump-start this?” Read more »

A Day in The Life of a Realtor – Jack of All Trades

The one incredible benefit of being a real estate agent is that you get to set your own schedule.  Imagine the freedom to work when you want and to be able to sleep in when you want.  Sounds good, right?  That is a fantasy that many real estate agents like to believe but in reality, the business of selling real estate can overcome your life.

The challenge for so many of my clients has been how to juggle it all.  Being a real estate agent in today’s market means you must be a Jack of all trades.  You list of duties is long, including but not limited to Read more »

Branding Spotlight: Semi-Custom Pro #153

This week’s design spotlight features our Semi-Custom Pro branding design template #153. This design is ready for a classic, elegant, and understated agent. The crisp header and footer hold delicate metallic swirls that overflow onto the main body. This example uses classical scroll-work to emphasize luxury, and together we can find the perfect graphic to convey your business style. The soft-gray background offers a luxurious stage for your content. A slim serif font is paired with an elegant script font for an efficient and gorgeous branding message. Read more »

Ask Denise: Negative Reviews

Q: “Denise, help! It has been brought to my attention that I have a negative review online. It is on Yelp and since I only have one other review on Yelp, it stands out when someone searches for me. What is worse is this review isn’t even from someone I wound up working with. This was a buyer couple, I met with them, they had major credit issues so I referred them to a lender to help them clean up their credit. I have a rule in my business that I will show buyers neighborhoods before they are preapproved but I don’t show them houses, especially in this market. Apparently they were upset by my rule. What do I do?” Read more »

Closing Gifts

One of the most common questions I get asked is, “What is the PERFECT closing gift?”

A closing gift represents the desire to express appreciation and gratitude to a client for their business and therefore, there is not an easy, one-size-fits-all answer.  The reason for that is because every client and every situation is so different.

Closing gifts can absolutely be a very special way to thank a client, but more importantly, it is an opportunity to show a client that you know them, you were listening to them, you paid attention to who they are, and you understand what is important to them.

Closing gifts can leave a positive lasting impression with your clients and can result in repeat and referral business. Read more »

Branding Spotlight: Ezzie Anderson

This week’s Branding Spotlight features the design of MASTERY agent Ezzie Anderson, from Woodinville, Washington. Ezzie has a bold and energetic business style, and is a self-proclaimed tigress at the negotiation table. She wanted a brand that would portray her fun-loving, outgoing personality and her wealth of professional experience and confidence. The focal point of Ezzie’s brand is a symbol of her favorite animal, a Bengal Tiger, and distinct tiger stripes. The combination of the tiger imagery provides her with versatility among her branded materials and equips her with the flexibility to seamlessly maintain a consistent brand image across all marketing materials and platforms. Read more »

Ask Denise: Burnout Recovery

Q: “Denise, I had a tough year last year. I don’t want to get into it, but until that point I had always been a people person. You know…if I was short on business, I just needed to do an open house and I would have five new clients. But the life has been sucked out of me and I just can’t “perform” at an open house and schmooze with new people the way I used to. In fact, the thought of doing an open house has me almost in a panic. My business is suffering and I don’t know how to generate leads anymore.”

Read more »

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