The Zebra Blog - Real Estate Agent Coaching, Branding and Industry News | The Zebra Blog


We just had a great two-day Safari workshop this week. What I love most about Safari is that no two are alike! Although the principles and foundations of each are the same, the application of those principles of each are driven by the unique needs of the agents in the room.

At this last Safari, there were agents with years of experience, some that were brand new, some whose business had stagnated and needed new energy, and even some agents that were overwhelmed with business and were trying to put together transactions on the breaks. Some were there for clock hours but some were there because they really needed to take some time to focus on building or tweaking their business.

Read more »

Ask Denise: Breaking Away from Bad Leads

Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and for 2017, I earned less than $25 per hour on those leads and that was before some of my other expenses! I can’t go on like this, but how do I make a break?”

Read more »

Free Webinar: Open Houses, Strategies for Success

Business Boost webinars are free and open to the public. Each focuses on solutions to challenges faced by real estate agents and brokers in a one-hour format. Join us Tuesday, February 27 at 9am Pacific for our 4th episode.

In the past several years, agents have shied away from holding open houses because they felt, or had heard, that open houses are a thing of the past. With all this technology, hi-def photos, and 3D tours, there is debate about how valuable open houses really are for both the potential buyer AND the agent holding the home open. However, done properly, an open house can be an AMAZING method for finding both qualified buyers as well as potential new clients with properties to sell.

This is a great opportunity to get your business open-house ready for the exciting spring season ahead. In this webinar we will cover:

  • How some agents turned open houses into effective lead generation faucet for their business that they can turn on and off as needed
  • The components of a memorable open house from what you do before the open, during, and after.
  • How to engage reticent buyers into being excited about working with you, without feeling as if you are pressuring them.
  • The most effective tools that will give you an enormous advantage over every other open-house agent.

Register Online

What are You Avoiding?

Do you ever get that feeling in the pit of your stomach when you think about that certain thing that you have been putting off?  That thing you know you should do and would make you feel better to just get it off your plate? But the thought of tackling it is so overwhelming that you just push it back to the recesses of your mind and hope to forget about it?

If your thoughts went immediately to that thing…or things…that are weighing heavily on your mind, I am talking to you. Read more »

Branding Spotlight: Holly Furen

This week’s branding spotlight features the brand and marketing of Seattle-based MASTERY agent, Holly Furen. Holly requested a brand that communicates her local expertise and professional services for absentee owner investors while remaining approachable to her other clients. She began branding with a sunset-inspired palette and a unique dragonfly logo centered around the Space Needle. We gave her logo a vintage chalk-on-slate sign treatment to create a custom emblem in two sizes for maximum versatility. Our design team avoided the typical Seattle skyline photos and Read more »

Ask Denise: Laptop VS Tablet

Q: “Denise, I have been putting off buying a new laptop. I don’t know if I want to get a tablet, a laptop, or what! I have a laptop now. I like the functionality of my laptop, but there are so many people who are telling me to get with the program and get a tablet. I think there is less functionality on a tablet, but then why is everyone so gung-ho about them? My laptop is hanging on by a thread and I need to make a decision. What do you suggest?” Read more »

Safari Comes to Bothell, February 12-13

real estate coaching with Denise Lones, Feb 12-13 in Bothell
This February 12-13 we invite you to come on a real estate Safari in Bothell, WA. Safari is our premier real estate coaching event, led by nationally recognized coach, Denise Lones. Experience this year’s Safari, Total Transformation: Proven Systems – A Customized Approach.Denise Lones, real estate coach


Attend both days for only $29. Fifteen Washington State continuing education credits are also available.

Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every time!

This is an interactive event, not stuck-in-your-seat education. This Safari we will be covering building a referral based business without cheesy gimmicks, overcoming client and prospect objections, connecting with different client personalities, how to win presentations and building on your unique strengths. Prepare your business for success in this exciting, challenging real estate market with Denise Lones! See you there!

real estate lead generation puzzle piece

Inspirational Stories, Inspirational Agents: Doing it Their Way!

Yesterday was a very special day for me. During our Real Estate Success Summit, I had the opportunity to interview 16 real estate agents that have been able to do incredible things in their business. Each shared their struggles, successes, and their journey to get to where they are today.

As I listened to each one of them I was struck by one very common theme.  Each agent had built their business THEIR WAY.  They found their success by running their business in a manner that suited them, their personalities, their values, and their business style. Read more »

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,