This week’s design spotlight features one of our Instant Identity branding design templates, “Argyle Reflections”– with a fresh trendy pattern! Although you can’t call it “argyle,” the tan tartan is eye-catching. It accents the clean linear structure that features shaded areas that hold taglines and contact info. Graphics and patterns can easily be added to customize this design to your personal preferences. This example showcases the combination of an inline font and a beautiful script font. Classic and bright, this design can take you far! Read more »
Real estate is a business where clients hire you because they have faith that you can help them buy or sell real estate in an easy streamlined manner. Before you can find those clients you have to make connections. A connection can either be in person, on the phone, by mail, by email or simply by an online post that you have written. Connecting is about making an impression with people and becoming top of mind.
Here are 6 ways to connect with your clients. Read more »
Q: “Denise, I am going to make a bold move and take Sundays off. I know that you did that too when you sold real estate. I am concerned about making Sunday a ‘no client’ day. Will that cut me off for potential business? How do I handle not responding to calls and emails? I am just wondering how best to set this up.”
A: Your best bet is to set your clients up with the expectation that you are not working on Sundays. This is addressed in an initial meeting (don’t make a huge deal about it, but let them know what to expect and what will happen if something comes up on a Sunday). Read more »
Consistent contact helps your business remain top of mind, which is why we include articles that you can send to your clients and prospects every month in Club Zebra Pro. You can send this content without attribution to us and all you need to do is add your name and contact information. This February we have two Question & Answer format articles, one each for buyers and sellers. This is an easy and informative format that you can modify and use again and again. We also have an update on national and local property taxes, just in time for your clients who are starting to think about tax-time. As always, shorter versions of all three articles are available for postcard format mailers too. Get your February content here!
I have been overwhelmed with concern from many of my clients about the state of our country now that the election is over and we have a new a new President. I work hard NOT to discuss politics and I will adhere to that rule in this week’s Zebra Report. BUT… I do need to address how some real estate agents are being affected by the constant barrage of media and news stories about the new President.
Whether you are a Republican or Democrat, whether you are thrilled or deeply disappointed by the newly elected President, one thing is for sure: This election may be providing you with too many distractions that could be costing you thousands of dollars. Read more »
This week’s design spotlight features MASTERY agent Brenda Mills, from Bellingham, Washington. Brenda works with many luxury and water-front properties in Bellingham and Blaine, especially Semiahmo. She wanted a design that combined luminous stained glass with Northwest architectural elements. Her close proximity to our office made it possible to collaborate in person. For her logo, she wanted the pattern to mimic natural trees and branches. Her teal, aqua, blue, and espresso brown palette is drawn from our fabulous summers. It almost sparkles with glass textures and a radiant glow.
Q: “Denise, my office mate is driving me crazy. We are like the Odd Couple. Every night I spend a few minutes putting everything away, filing and wiping down my desk for a clean start in the morning. However, her side of the office looks like a tornado hit it. There are files and papers everywhere, the plant is dead, and there is a coffee cup that is beginning to culture something very disgusting. She and I have a good relationship and I have joked with her about it a few times hoping she would get the hint, but she either didn’t or just doesn’t care. I am so embarrassed that I am meeting with clients in the conference room instead of in here. I don’t want to cause tension but this isn’t working. What should I do?” Read more »
With builders back in the market, they are calling upon agents to sit at model homes waiting to tour prospective buyers. This article isn’t going to tout the benefits or the cautions about making this commitment (as I certainly do not recommend this for everyone), but instead I am addressing how to make the best of this time and how to make this a very lucrative lead generation system. Read more »
This week’s design spotlight features MASTERY agent Michelle Ruston and her boutique brokerage Ruston Properties, in Baton Rouge Louisiana. Michelle started working in real estate at the age of 19 and fell in love with the industry. Baton Rouge was hit with disastrous flooding in August 2016, destroying thousands of homes and businesses and resulting in a national state of emergency. Fortunately, the office of Ruston Properties was spared. Prior to the flood, Michelle was focused on independently running an international investment business. Michelle’s branding goals were to provide a strong, consistent brand image to her business as she aims to reach her goals. Read more »
Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what I am mailing? Should I give up? What should I do?”
I would definitely introduce another type of mailer (such as a postcard), change up your format, and or alter the content. If you have done the research and there are listings coming on the market, then you just haven’t hit the right message OR these sellers were already working with other agents before you came into the picture. Read more »