The Zebra Blog

The Power of Branding

A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what you stand for, the value your offer, and how you are different from your competition.

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Ask Denise: The Cost of Silence

Q: “Denise, I had an “Aha!” moment this spring when I heard that one of my past clients had sold their home and bought with another agent. I was devastated because I thought for sure that they would seek me out when they were ready to make a move. We had such a great relationship! However, I am completely to blame for this because I have NOT been in touch. Not a card, not a phone call, not a report, no market updates and I didn’t even reach out to them after the sale except once or twice in the first couple of months. Read more »

The Right Way to Move Brokerages

There isn’t a week that goes by that one of my clients doesn’t email me to ask for a call to discuss moving brokerages. Real estate brokers are always intrigued when a new company comes to town or they hear about a colleague that recently moved.

Is the grass really greener at another brokerage or is the grass greenest where you water it? That is an expression that I have always lived my life by, both personally and professionally. Read more »

Branding Spotlight: Angie Vezina

This week’s branding spotlight features the design of Mastery agent Angie Vezina, from Bellevue, Washington. Angie dreamed of a brand that incorporates her love of sunsets, bold bright colors and water, so we created a brand that features a brilliant beach sunset, framed in a white curve and faded into the background. Her brand was built to accommodate layering the curves over her listing photos to efficiently use the space for content while staying consistent with the rest of her brand. Read more »

Ask Denise: Considering Brokerages

Q: “Denise, there are a few new brokerages in town that are knocking at my door. I am not unhappy with my brokerage, but think I am paying too much for what I am getting. What should my next move be?”

I am a proponent of making sure you are indeed getting everything out of your brokerage that you are already paying for first. Read more »

It Could Happen To Anyone

It happened to me and was life changing.

The recent report about the broker in Snohomish County, Washington who was assaulted at an open house brought me back 20 years when I too was assaulted at an open house. Although this is difficult to share and I am sure difficult to read, I would be remiss in not sharing my experience with my readers in the hopes of bringing more awareness to the issue. I don’t usually talk about the event as it still makes me anxious just thinking about it. However, for the benefit of helping even one person I am going to share my story. I have never written about this before.

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Branding Spotlight: Larry Tuell

Northwest summers are extra special, and so is this sunset-orange-and-teal palette from Larry Tuell’s branding. Larry has a lively personality that shines through in his branding, from the photo of the San Juan islands at twilight in the footer to the scenic photo header. Additionally, he is a biking enthusiast with a love for the outdoors and his local Tacoma area. We used bright colors, vivid imagery, and dynamic lines. His new tagline says it all – “Experience in Action”!

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Ask Denise: Establishing Boundaries, Setting Hours

Q: “Denise, it has happened once again! My kids have been out of school for a week and they are already driving me up the wall. I thought as they got older this would become easier but now instead of my needing to entertain them, they need a ride to this friend’s house or to the pool, or they want to have someone over for a sleepover. My office is at home. Any great suggestions? At this rate, my real estate business will be toast come fall.” Read more »

Just Because You Can Doesn’t Mean You Should

Most real estate brokers that I know got into the business because they love helping people. They are servant people at heart and really want to take great care of their clients.

However, the challenge that many brokers face is that they often find themselves between a rock and a hard place when a seller or buyer asks them to do something they really shouldn’t be doing.   On one hand they want to please their clients and take care of the issue because that is what they do best but on the other hand they may be agreeing to do something that could be completely out of their area of expertise.

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