The Zebra Blog

On Your Bus and In Your Business

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Whether you run your own real estate business, work for a company, or are part of a real estate team, there are people who you rely on day to day to help the business run smoothly. These are the people I call “on your bus”. In an ideal world, the bus runs smoothly. This means that the right people are on board, in the right seats, and the bus continues to move forward towards its destination.

But what happens when you have the wrong people on the bus? Read more »

Ask Denise: Database Help

Denise Lones

Q: “Denise, you addressed databases in the Zebra Report last week and I hate to admit my database is a mess. I have a leads database which is automatically populated from my online lead source, an old database from my previous career (I have some people who I still reach out to), and I have a bunch of new names in Excel and even on Post-It Notes on my cork-board. I want them all in one place and I don’t want to be duplicating my efforts. Help!”

In an ideal world, you would have all the names be in one place with different categories of client (such as past clients, perhaps friends, family, any special niche lists that you are working with, and potential clients). In that program, you need to be able to add a number of different information fields (such as name, site address, mailing address, phone numbers – multiple, email addresses – multiple, and possibly things like birthdays, close date, kids names, pet names, and the ever-important notes).

Read more »

Design Spotlight: Carrie Rulison

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This week’s design spotlight features one of our MASTERY agents, Carrie Rulison of Issaquah, Washington. Carrie was hands-on in crafting her brand. She brought her custom Haida-style owl to the brand and personally selected the photos for the header. She wanted a very crisp theme with minimalist style. The simplicity of the overall design helps her find perfection in every piece of marketing.

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Design Spotlight: George, Linda, and George Anthony Arvanitis

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This week’s design spotlight features one of our MASTERY teams, George, Linda, and George Anthony Arvanitis of Ocala, Florida. This husband-wife-and-son trio combine their individual talents together to make up Team Advantage. They wanted a classic and elegant design to help them grow their business. Their office mascot and family pet, Buck, is transformed into a logo for their brand.

Read more »

Three Important Words in Real Estate Marketing

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I know you’ve already heard that old saying that in real estate, the three most important words are, “Location! Location! Location!” Today though, the three most important words that you the real estate agent need to know are, “Database! Database! Database!”

The quality of your database and how you use it directly affects your success. I’ve said it many times before – your database is your personal goldmine.

Read more »

Ask Denise: Keeping My Database Safe

Denise Lones

Q: “Denise, it seems like every day I read something in the news about how so-and-so company was hacked and now their customer database is in the hands of spammers. What can I do to keep my database safe?”

Nothing is going to keep your database completely safe, but there are definitely things that you can do to reduce your risk. For example, if you’re using an online company to help track your database, find out what they do to safeguard it and make sure that your account password is not just a good one, but that it’s a unique password that you aren’t using for an account somewhere else.

Read more »

Lessons Learned from Skee Ball

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A group of kids playing tag the other day reminded me of the importance of having a strategy and sticking to it. As I watched, I realized that each kid who was it had his own strategy for tagging others. Some relied on the taunt and tag while others depended solely on their speed and agility. But then one of kids was it and it was evident that this kid had no plan at all. He made a feeble effort to run after anything that moved. He took a few steps this way and that, taunted a few kids, tried stalking kids around the safe area, but he was tired, not thinking straight, and had no plan. Read more »

Design Spotlight: Monique Bloedel

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This week’s design spotlight features one of our MASTERY agents, Monique Bloedel, from Maple Valley, Washington. She is dedicated to her clients and her real estate career. She’s always looking to learn more about the industry. Monique wanted an understated design with a dramatic flair, and so we drew upon her love of silver and diamonds. Read more »

Ask Denise: Adding Structure

Denise Lones

“Denise, in the last year, my last child has gone off to college, my mom who was living with us passed away and I have separated from my husband. I feel like I emotionally am doing okay, but I am realizing that my past real estate success was based on structure. Between shuttling my kids around and taking care of my mom, I had a very concrete structure to my day. Now my house is empty, no one is expecting me to be anywhere, I have all the time in the world, but I can’t seem to get anything done. What is wrong with me?” Read more »

The Power of Gratitude

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Think about your last transaction. Was it a tough one? Were there moments when you didn’t think it would close? Or was it smooth with barely any bumps along the way?

Whichever path the transaction took, I bet there were some standout people involved that helped it across the finish line. Really think about this – who stepped up and took care of your clients? Read more »

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