The Zebra Blog

Free Webinar: Power of Branding

We look forward to meeting you at one of our introductory webinars. Learn how real estate agents are using the power of branding to grow their business and market reach at our free Power of Branding webinar. Interact with our staff of experts who specialize in helping real estate agents, or just sit back and learn new strategies for promoting your business.

·  Aug 24 at 11:00am Pacific  ·

REGISTER TODAY

August Client Content is Here!

Club Zebra Pro members – Looking for new content you can send to your clients this month? Articles for August were just posted and we have some great, fresh content for you. First up, we know a lot of agents are being pressured to price high rather than what the market calls for, so start the conversation early with our mailer, It’s a Hot Market, Why Isn’t My Home Selling?. Next we have content for your investor buyers on opportunities to be found even when the market is hot. Last, we have an article for both buyers and sellers on basements and what they should know before entering the market from either side. As always, all articles have a short-form version written for postcard marketing too. Get your August client content here.

The Changing Face of Real Estate: 2017 and Beyond – Part 2

Real estate has been through so many changes over the past 10 years and there are more to come.  If we take a good look at how our population is aging and changing you can easily forecast some changes ahead.  In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come.   These are the second five issues that will face real estate this year and beyond Read more »

Ask Denise: To Brand or Not To Brand

Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was that I wouldn’t be a team player if I pursued it. I do feel it is the right move for my business, but now I feel stuck. What should I do?”

A: This is not the first time I have heard this question. The first thing I would do in your position is Read more »

Design Spotlight: Annie Agnew

This week’s design spotlight features the brand of a Semi-Custom client Annie Agnew, from Issaquah, Washington. The design team was inspired Annie’s can-do spirit, and her approachable, yet luxurious branding reflects her knowledge of the real estate industry and her attention to detail in helping her clients achieve their goals. Annie selected a denim-and-copper palette to customize her selected brand template for a colorful and business-casual design that fits perfectly in the Pacific Northwest. Read more »

The Changing Face of Real Estate: 2017 and Beyond

Real estate has been through so many changes over the past 10 years and there are more to come.  If we take a good look at how our population is aging and changing you can easily forecast some changes ahead.  In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come. Read more »

Design Spotlight: Tim Church

This week’s design spotlight features the brand of MASTERY agent Tim Church, from Issaquah, Washington. Tim wanted a simple but dramatic design that would appeal to his luxury clients. His palette is predominantly black with a pop of warm goldenrod. Gentle watermark waves in the background add interest and soften the impact of his crisp linear structure but don’t distract from his important content. His header and footer are solid black to keep his contact information and tagline easy to read. Read more »

Your Online Profiles: Why You Need Them Now More Than Ever!

I read a fascinating stat recently from the National Association of Realtors Generational Report.  I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale.  This is even higher than the desire of Baby Boomers to work with Real Estate professionals.  The one very strong deciding factor for this generation is how you stacked up online:  Could they easily find you? Did you have a strong online presence? How well did you convey who you are online?

There is no fighting it any longer, a strong online presence is more important today than it has ever been.  I am not talking about you paying an online ad company to get you noticed online.  I am referring organic online marketing and how you can utilize online profiles to get some much needed free advertising to potential buyers and sellers.

When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your REALTOR.com profile? Do you even know what is on your LinkedIn page?  In today’s hyper competitive real estate market and with so many new companies and agents competing for your business, it is more important than ever for you to STAND OUT online. Read more »

Design Spotlight: Semi-Custom Pro #131

This week’s design spotlight features our Semi-Custom Pro branding design template #131. This design is ready to be customized to fit your unique design style and give you the marketing versatility and consistency you need to take your business to the next level. The area in the upper left-hand corner is set aside for a personal logo or photomark to set a memorable tone for your brand. The straight lines of the header and footer convey of simplicity and stability while providing the perfect space to apply your favorite color, texture, or pattern. The unique bracket that frames the contact info is modern, and can be restyled to match your fonts or completely removed. This design is great for anyone with Artistic, Dramatic, and Natural design styles.

Read more »

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!