The Zebra Blog

Free Webinar: Power of Branding

We look forward to meeting you at one of our introductory webinars. Learn how real estate agents are using the power of branding to grow their business and market reach at our free Power of Branding webinar. Interact with our staff of experts who specialize in helping real estate agents, or just sit back and learn new strategies for promoting your business.

·  Aug 24 at 11:00am Pacific  ·

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The Velcro Client: Why You Need Them and How to Get Them

It doesn’t seem like a week goes by without a new model of real estate company popping up threatening to undermine your business. These models are offering creative incentives and discounts to potential sellers and they are making real estate selling look very easy.  Of course, there will always be competition in the real estate marketplace, but agents today need to take steps now to ensure their real estate clients are not lured by these offers.

The key to safeguarding your business against this is by working with your database to transform them into Velcro Clients.  A Velcro Client is a client who will stay loyal to you despite the offers they are bombarded with.  Read more »

Design Spotlight: Semi-Custom Pro #120

This week’s design spotlight features our Semi-Custom Pro branding design template #120. This design is perfect for a visual agent who needs a simple but consistent design on their marketing pieces. The photo bar in the header is a great way to set the tone of your business style. In this example, we have chosen images that relate to a coffee-house-causal agent working in a beautiful suburban community. Lots of white space in the background keeps the branding light and makes templates more friendly for office printers. Read more »

Ask Denise: Database TLC

Q: “Denise, I need to update my database. It is a mess. I had an issue a few years ago with my CRM that messed up all the data and I just haven’t been sending much out or communicating. How would you suggest I tackle this?”

A: I am so glad to hear that you are taking this on as when you begin to treat this group of clients like gold, it will repay you time and time again. Here is how I would rebuild if I were in your shoes Read more »

August Client Content is Here!

Club Zebra Pro members – Looking for new content you can send to your clients this month? Articles for August were just posted and we have some great, fresh content for you. First up, we know a lot of agents are being pressured to price high rather than what the market calls for, so start the conversation early with our mailer, It’s a Hot Market, Why Isn’t My Home Selling?. Next we have content for your investor buyers on opportunities to be found even when the market is hot. Last, we have an article for both buyers and sellers on basements and what they should know before entering the market from either side. As always, all articles have a short-form version written for postcard marketing too. Get your August client content here.

The Changing Face of Real Estate: 2017 and Beyond – Part 2

Real estate has been through so many changes over the past 10 years and there are more to come.  If we take a good look at how our population is aging and changing you can easily forecast some changes ahead.  In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come.   These are the second five issues that will face real estate this year and beyond Read more »

Ask Denise: To Brand or Not To Brand

Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was that I wouldn’t be a team player if I pursued it. I do feel it is the right move for my business, but now I feel stuck. What should I do?”

A: This is not the first time I have heard this question. The first thing I would do in your position is Read more »

Design Spotlight: Annie Agnew

This week’s design spotlight features the brand of a Semi-Custom client Annie Agnew, from Issaquah, Washington. The design team was inspired Annie’s can-do spirit, and her approachable, yet luxurious branding reflects her knowledge of the real estate industry and her attention to detail in helping her clients achieve their goals. Annie selected a denim-and-copper palette to customize her selected brand template for a colorful and business-casual design that fits perfectly in the Pacific Northwest. Read more »

The Changing Face of Real Estate: 2017 and Beyond

Real estate has been through so many changes over the past 10 years and there are more to come.  If we take a good look at how our population is aging and changing you can easily forecast some changes ahead.  In this two-part series we will look at the top 10 changes and trends the real estate industry will experience in the next few years to come. Read more »

Design Spotlight: Tim Church

This week’s design spotlight features the brand of MASTERY agent Tim Church, from Issaquah, Washington. Tim wanted a simple but dramatic design that would appeal to his luxury clients. His palette is predominantly black with a pop of warm goldenrod. Gentle watermark waves in the background add interest and soften the impact of his crisp linear structure but don’t distract from his important content. His header and footer are solid black to keep his contact information and tagline easy to read. Read more »

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