Ask Denise: What about the Zebra? | The Zebra Blog

Ask Denise: What about the Zebra?

Denise Lones

Q:  Denise, why is your brand a zebra?   That has nothing  to do with real estate.

A:  You’re right – zebras have nothing to do with real estate! The reason a zebra works for my brand – and why any other image works – is threefold.

First, it is very memorable. Second, I use my brand very consistently across all media and collateral. And finally, it was professionally developed and executed. With a few exceptions, it doesn’t matter what your brand is, but whatever you design as a brand needs to be professionally executed, consistently applied, and memorable.

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