Q: Denise, why is your brand a zebra? That has nothing to do with real estate.
A: You’re right – zebras have nothing to do with real estate! The reason a zebra works for my brand – and why any other image works – is threefold.
First, it is very memorable. Second, I use my brand very consistently across all media and collateral. And finally, it was professionally developed and executed. With a few exceptions, it doesn’t matter what your brand is, but whatever you design as a brand needs to be professionally executed, consistently applied, and memorable.