Design Spotlight: Dave Bray | The Zebra Blog

Design Spotlight: Dave Bray

Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility.

Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements.   Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd.

When we began working with Dave he already had a logo, but he needed the logo updated.  We incorporated the hummingbird element in addition to Dave’s logo.  This busy, active, and efficient creature is a great moniker for the skill with which Dave runs his business.

In order to keep things interesting, we went with a color palette that is rarely used – orange and sterling gray.  The combination of unusual colors, coupled with a simpler design, is a winner for Dave.

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