Q: Denise, last weekend was “National Open House Weekend”. I thought my Sunday open house would be busy … but I didn’t have a single visitor! Is this what you’re hearing from agents?
A: Far from it! Many of my clients had very busy open houses that weekend. But those clients didn’t rely on NAR’s campaign to drive traffic – they followed my “before, during, and after” formula for creating great open houses. If you want to up the number of visitors to your open houses, you need to spend a lot of time on the “before” part of the open house equation. If you need a refresher, check out my Zebra Report on open house preparation and the final keys to a successful open house. If you follow my system, you’ll see increased traffic at your next open house!