Design Spotlight: “Caramel Macchiato” | The Zebra Blog

Design Spotlight: “Caramel Macchiato”

Do you think brown = boring?  We couldn’t disagree more!  In fact, shades of brown can be very effective, depending on the message of your brand.

Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers.

We’ve elevated basic brown and instead used a monochromatic brown-toned palette of caramel, chocolate, and cream to create our latest brand — “Caramel Macchiato”!

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