Ask Denise: Niche Markets - The Zebra Blog | The Zebra Blog

Ask Denise: Niche Markets

Denise Lones

Q:  Denise, I’ve been hearing that I should develop a niche market … How do I go about developing a niche market?

A:  There are two very important things you must do to determine your niche in the market. First, you have to find out what your niche choices are and this will depend entirely on your market. For example, you may not be in an area that could support your desire to be a luxury property specialist or an equestrian specialist. However, condos may be a perfect niche for that market. The second thing is to determine your personal preferences. Perhaps you love luxury homes or you ride horses and want to work with others that share your hobby. Agents that are successful selling to a niche market are successful because they have knowledge and expertise in that niche and the market has a demand for that product type.

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2 Responses to “Ask Denise: Niche Markets”

  1. Aloha,

    Newer agent out here on the Big Island of Hawaii. I have been really blessed to have one of the office brokers take me under her wing and freely mentor me. But I would like to learn really learn, the things I do not yet know and put it to work.

    So if you could tell me how to subscripe than I will go about learning.

    Mahalo for you time,

    Oh and I have been to Bellingham some thirty years ago to visit a friend…

    Clarisse

    • Denise Lones says:

      Clarisse – If you’d like to subscribe and be a Club Zebra PRO member, you’ll immediately get access to a TON of training resources, monthly training calls, lead generation systems, letters for your clients and much more. You’ve got to check it out! Call my office (360-527-8904) or visit here for more information about that. I love new agents – tell me about your market and the challenges you face in beautiful Hawaii. -Denise

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