Ask Denise: Visual Listing Presentation Props - The Zebra Blog | The Zebra Blog

Ask Denise: Visual Listing Presentation Props

Denise Lones

Q:  Denise why is so important to have visual props at a listing presentation?

A:  Over 80% of the population assimilates information visually: preferring to use images, pictures, colors, and maps to organize information and communicate with others. So, when you bring a visual example of your marketing, photography, or pricing tools it provides the potential seller with instant answers to questions like, “I wonder what the marketing on my home might look like?” or “I wonder what the photography might be like?”    

By using visual props you are also taking the attention off of you and putting it where it belongs, on the things you can do for the client.

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