Ask Denise: Listing Boards and Photobooks - The Zebra Blog | The Zebra Blog

Ask Denise: Listing Boards and Photobooks

Denise Lones

Q:  Denise, I am confused by your boards and photo book concept. Are you saying I should go get photos of the sellers’ home before the presentation and create all this material?

A:  Certainly not! What I recommend is to create a sample using a listing you have already sold. Then simply present it like this:

“When I take a listing, I have a system for marketing the home which includes professional photography, print marketing, and online marketing. Here are samples of a listing I had that sold last year. I will be doing the same kind of marketing on your home which will include …”

Try to choose a listing to highlight that photographed well and will appeal to a wide variety of sellers. Don’t choose a listing that is too different than other properties. For example, if your area has a lot of Craftsman or traditional homes, don’t use a very sparsely-decorated mid-century modern. Otherwise, sellers may have a difficult time imagining what their home will look like in your sample.

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