Ask Denise: Ads in Multiple Newspapers | The Zebra Blog

Ask Denise: Ads in Multiple Newspapers

Denise Lones

Q:  Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in?

A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time.  Whichever one produces the highest response from your target market should become the one in which you advertise regularly.

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