Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what I am mailing? Should I give up? What should I do?”
I would definitely introduce another type of mailer (such as a postcard), change up your format, and or alter the content. If you have done the research and there are listings coming on the market, then you just haven’t hit the right message OR these sellers were already working with other agents before you came into the picture. I recommend you stay the course, but make some changes. Remember, it is all about their timing. It may have nothing to do with you. Good work!