This week’s design spotlight features the refreshed brand of eight-year Lones Group patron, Terry Wentworth from Centralia, Washington. Terry’s first brand featured strong green colors and a linked line of daises, earning the reputation as “the daisy agent” in her area. When she began the brand refresh process, it was our goal to provide more whitespace to achieve modern minimalism, while continuing to utilize the power of her existing brand equity.
We began Terry’s brand refresh by refining the colors in her brand from a green base with multi-colored daisies to a simple green and white palette.
The soft medium to light green gradient adds a luxurious shine, while the white backgrounds allow property photos and text to pop. Terry’s vibrant red shirt in the professional portrait perfectly complements the design and illustrates the vibrancy and excitement she brings to each transaction. We continued the use of daises by including a small tone-on-tone daisy in the header, and repeated this element at an increased size in the footer and background as watermark, creating unique asymmetrical balance. The subtle, floral vines pattern applied to the header and footer adds additional detail to the design. There are two fonts featured in Terry’s new brand – a modern Instagram®-inspired script font for the headline, and an ultra-functional, easy-to-read sans serif font for the body copy. A modern magazine-style font was used for her logo and name treatment, providing additional elegance and professionalism. The structure of her brand is now more defined than ever, allowing the content to be the main focus of all marketing materials.
Do you have a brand in need of an update to help you continue to stand out in your market? A brand refresh can be as simple as updating a portrait and brokerage logo on all templates, or as intricate as changing colors, graphics and fonts on an existing Lones Group brand. Call us today for a free brand refresh consultation to help you maximize your professional potential.
If you are one of the hundreds of agents for whom we have developed a brand, perhaps its time for a refresh! Contact us today!
Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email [email protected], or learn more: