Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: Easy Leads

Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]

Ask Denise: Personal Branding

Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]

Ask Denise: A Delicate Discussion

Q: “Denise, I have a delicate problem I need your help with. My brokerage has an office that is attached to mortgage lender’s office. Unfortunately, that lender and their company are getting a bad reputation for not getting transactions closed. What is worse is the communication between the lender  and bank and then with the […]

Ask Denise: Office Organization

Q: “Denise, I am working on organizing my office next week. Do you have any fun organizational tips?” A: I do! I love organization. Here is how I would tackle it: 1. Remove everything that isn’t in the right place. That is right. Take it out in the hall, into another room or somewhere where […]

Ask Denise: Email Newsletters

Q: “Denise, I am thinking about supplementing my mailing program with a twice-monthly emailed newsletter which will include stats from about 10 different neighborhoods (once a month) and a community focus which will include an interview with a local business as well as information on local events with photos. My challenge is that I want […]

Ask Denise: Doing Business with Family

Q: “Denise, my brother and sister-in-law are ready to become first time homebuyers in the next few months. They have asked me a few questions but haven’t really indicated they will be using me for that purchase. I don’t want to be pushy, but I would like their business. How should I proceed?” A: First, […]

Ask Denise: Post-Closing Gardening

Q: “Denise, I have a dilemma. I have a seller who is a Master Gardener with a number of specimens that she doesn’t want to leave behind when she moves. The challenge is she isn’t going to be moving directly into a new home due to the timing in the market. She wants to be […]

Ask Denise: Marketing Listing Presentation

Q: “Denise, I have taken your advice and created an online marketing listing presentation prop on a board, have some of my online syndication samples queued up when I go to a presentation, have samples of my flyers and just listed cards, and have a print marketing board summary. I have come a long way, […]

Ask Denise: Flyer Blues

Q: “Denise, I have a listing with a sign in the front and a flyer box. I put 30 flyers in the box every day, but they are disappearing quicker than normal traffic would consume. I suspect kids are taking them out or perhaps a disgruntled neighbor. This is so frustrating! What do you think […]

Ask Denise: Monthly Gross Income

Q: “Denise, I just tried to do your gross hourly rate exercise and I am all over the map! In January I worked about 250 hours but only brought in $4,000 giving me a gross hourly rate of $16 per hour. But in April, I brought in $30,000 and worked a little less – only […]

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