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Archive for the ‘Ask Denise’ Category

Ask Denise: Difficult Offers

Q: “Denise, I am having an issue with two sets of buyers. In this market, the listing price is never the final sales price with multiple offers. Yet I am having a difficult time getting my sellers to not freak out when suggesting that they may need to increase their offer price by $5,000, $10,000 […]

Ask Denise: Car Kit Checklist

Q: “Denise, I just bought a new car and am ready to really get it prepared as my mobile office. What do you suggest I include?” A: I have a special car kit checklist that is part of my Club Zebra PRO checklists that I am making available to you. Here you go! And if […]

Ask Denise: Low-Key Marketing

Q: “Denise, I am part of a running club and I would love to start cultivating business from these potential clients. What is the best way to do that?” A: The best way to do that is to be yourself. If you start selling yourself or being overly-enthusiastic about real estate, it is going to […]

Ask Denise: Frustrating Farming

Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]

Ask Denise: Better than Generic Mailers

Q: “Denise I know you are not a fan of generic mailers, but if I didn’t send out something generic, I would never send something out. I just never seem to have the time! So I’ll bite – what do you suggest?” A: You don’t need to spend a lot of time to create meaningful […]

Ask Denise: Listing Letters

Q: “Denise, I have a listing coming up and I heard about some letter campaign that you recommend for the neighbors. Can you tell me about that?” A: Yes! In fact, this campaign of three letters are making my clients a lot of money. One of my new clients, in fact, started doing this campaign […]

Ask Denise: To Knock or Not to Knock?

Q: “Denise, I understand you are not a big fan of door knocking, but when I hold an open house, I regularly spend about an hour letting the neighbors know in-person that I am holding an open house, to expect extra traffic, and to let them know they are welcome to drop by. Do you […]

Ask Denise: Competitive Styles

Q: “Denise, I am going up against a very aggressive agent next week. I just learned that he and I will be doing listing presentations for the same seller. I am just not that aggressive and I don’t want to lose this listing because of that. What do you think I should do?” First of […]

Ask Denise: Mobile Office

Q: “Denise, I am trying to create a mobile office in my car since I seem to be out and about so much. I have also been called to meet with new clients at the last minute and I want to be prepared. But with my dogs and kids in and out of my car […]

Ask Denise: Breaking Away from Bad Leads

Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and […]

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