Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: Considering Colors

Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to […]

Ask Denise: Luxury Marketing Strategy

Q: “Denise, I have a high end listing coming up. Very high end. There aren’t even any comps for this listing. I think I have the pricing end figured out, but am having a difficult time getting my head around the specialty marketing end of this. I don’t want to overspend on marketing, but definitely […]

Ask Denise: Referral Gratitude

Q: “Denise, I have a business associate (previous career, not in real estate) who has sent me five new clients over the last six months. I have sent a nice card with a coffee gift card each time, but I think I should do something more as a thank you. But I have never had […]

Ask Denise: That 70’s Paneling

How to advize clients to make modifications

Q: “Denise, I have a listing with terrible 70’s paneling in the living room. I have asked the sellers to remove it, but they have been hesitant to do so. I know that if they do this the house will sell. How do I convince them to remove it so the house will sell?” A: […]

Ask Denise: Building Connections

Building Connections in a New Market with New Construction

Q: “Denise, I am new to my area. I am trying to get up and running quickly in my business and I have been approached by a listing agent for a new housing development who is wondering if I can work with buyers who come in. On the one hand, it would be great to […]

Ask Denise: The Market’s Time

Q: “Denise, I read your article on the Power of Timing. I have a listing that has been on for about a month now and my sellers are thinking of trying a price reduction this weekend and if it doesn’t work, throwing in the towel and renting it. I am also holding an open house […]

Ask Denise: His & Hers Branding

The struggle to resolve his-and-hers branding

Q: “Denise, my husband and I have a real estate business together and we have decided it is time to develop a brand. We both have a background in the financial industry. I began in real estate about five years ago and my husband just recently joined me. We are tapping into this database of […]

Ask Denise: Old Truck Blues

Q: “Denise, I have a seller who will be listing in a few weeks. He recently retired and will be moving out of state. His house is in decent shape with a nice view, but he has this old truck in his driveway that is a total eyesore. I am not sure if it is […]

Ask Denise: The Branding Payoff

Q: “Denise, I am considering developing a brand and some basic systems with your company. I appreciate that you offer monthly financing (as I am not cash rich at the moment), but I wonder what I can expect in terms of a return on that investment.” A: In my experience, brand development pays off time […]

Ask Denise: Facing New Competition In My Area

Q: “Denise, there is a new agent who has just started mailing to the same area! His postcards have that “enter your address and learn your home value” feature which I feel is terrible for our industry, but I am worried that it will get results. How can I be true to my business beliefs, […]

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