Ask Denise | The Zebra Blog

Archive for the ‘Ask Denise’ Category

Ask Denise: DIY Problem Solving

Q: “Denise, this has been a very tough winter weather-wise, and I have a listing that could really benefit from some landscaping clean up. This is a vacation property in an out-of-the-way area so it has been on the market for a bit longer than I would have liked, partially due to the rough weather. […]

PDH Academy Interviews Denise Lones

As part of their Expert Interview Series, PDH Academy, a provider of online continuing education for real estate professionals, recently interviewed Denise Lones. You’ve been working with real estate agents and brokers for over 20 years, teaching branding, coaching, and education. How were you involved with real estate before you started teaching and training real […]

Ask Denise: Referral Gifts

Q: “Denise, I just got a referral from another real estate professional (not an agent). What is an appropriate thank you gift or acknowledgement?” A: Think about what you like to receive if you give a referral to a vendor. Is it a gift certificate to a restaurant or a coffee card? Maybe a box […]

Ask Denise: Cost of Postage

Q: “Denise, I am thinking of mailing to an area, but I am worried about costs! I heard there is another option available for mailing to an area that costs less. The Post Office runs it. What do you know about it?” A: Every Door Direct Mail (EDDM) may be a good option for you […]

Ask Denise: Getting Positive

Q: “Denise, I have been dealing with some stuff in my personal life that is making it very difficult to summon any sort of enthusiasm for my real estate business. I know my energy is not positive and I can see – and feel! – the results in my business. How do I get over […]

Ask Denise: Standing Out in Marketing

Q: “Denise, in an effort to drum up business, I want to start sending letters about how inventory is low, prices are up, and now is a great time to sell. However, I feel like everyone is sending the same message. How do I stand out?” A: Great question! You can stand out in two […]

Ask Denise: Taking Sundays Off

Q: “Denise, I am going to make a bold move and take Sundays off. I know that you did that too when you sold real estate. I am concerned about making Sunday a ‘no client’ day. Will that cut me off for potential business? How do I handle not responding to calls and emails? I […]

Ask Denise: Messy Office Mate

Q: “Denise, my office mate is driving me crazy. We are like the Odd Couple. Every night I spend a few minutes putting everything away, filing and wiping down my desk for a clean start in the morning. However, her side of the office looks like a tornado hit it. There are files and papers […]

Ask Denise: Farming Strategy

Q: “Denise, I have been sending letters to a specific area of 200 homes for nine months now. I did the research before I started – there was no established competition in the area and the area had a good turnover rate. I haven’t received any calls yet. What should I do? Should change what […]

Ask Denise: Branding Within the Rules

Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]

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