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Archive for the ‘Zebra Reports’ Category

The Power of Branding

A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]

The Right Way to Move Brokerages

There isn’t a week that goes by that one of my clients doesn’t email me to ask for a call to discuss moving brokerages. Real estate brokers are always intrigued when a new company comes to town or they hear about a colleague that recently moved. Is the grass really greener at another brokerage or is […]

It Could Happen To Anyone

It happened to me and was life changing. The recent report about the broker in Snohomish County, Washington who was assaulted at an open house brought me back 20 years when I too was assaulted at an open house. Although this is difficult to share and I am sure difficult to read, I would be […]

Just Because You Can Doesn’t Mean You Should

Most real estate brokers that I know got into the business because they love helping people. They are servant people at heart and really want to take great care of their clients. However, the challenge that many brokers face is that they often find themselves between a rock and a hard place when a seller […]

How to Be Still in a Real Estate Storm

Real estate brokers are always busy and on the go. They often move at a very fast pace and have to make quick decisions when trying to solve problems for clients. The challenge with this is that quick decisions aren’t always necessarily the best decisions. Just because somebody asks you to solve a problem or […]

Why Not NOW?

The #1 enemy of most real estate brokers today is procrastination. While most real estate brokers do not lack creativity, customer service or drive, many of them do lack the ability to get things done. This is not just specific to real estate brokers. Almost every professional in every field suffers from some level of […]

Is It Time to Try the “Distraction Diet”?

Are you feeling lethargic? Pulled in too many directions? Are you unable to complete the tasks you used to handle easily? Feeling weighed down and uninspired? Lacking energy and focus? If so, it may be time for what I call the distraction diet!

5 Ways to Wow Your Out-of-Town Buyer

Imagine you had the opportunity to live in another city, a place that you have visited a few times but have never actually lived in. You may have friends or family members that have given you rave reviews about the area but now you must begin the process of researching and finding a place to […]

Get Your Business Out of Cruise Control

The market has changed dramatically over the past couple of years. Not long ago, agents were complaining that they were overwhelmed by a lack of business caused by the severe housing collapse we experienced. We went from that market to a market where multiple offers are now the norm. In some cases, it’s not uncommon […]

Many Buyers Not Able to Jump Into the Buying Pool

Sellers all over the country and especially the Pacific Northwest are excited about the sudden and constant rise in house prices. This is extremely beneficial to sellers who back in 2009 wondered if they would ever be able to recoup the losses they had on their homes.

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