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Archive for the ‘Zebra Reports’ Category

Your Niche Marketing Road Map

road with sign

If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]

Use Your Life Resources to Develop a Strong Niche Market

9-25-14

Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who […]

Helping Sellers Get Realistic About Price

lingering home for sale

Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]

The Pulse of the Market

Sharing market update with clients

How to Take and Benefit from the Pulse of the Market: Agents have been contacting me these past few weeks asking me when the market was going to come back. I didn’t realize it had gone anywhere. I wrote about the strength of our market a few weeks ago, but it seems that any time […]

Safari Real Estate Coaching Comes to Seattle Area This Fall!

You-Nique-Technique

We are very excited to announce the return of Safari, our premier real estate coaching event. Our September Safari was widely attended and a great success. Will we see you in Issaquah at our last Safari this year? October 21st & 22nd – Issaquah, WA For ever a decade our passion has been to help […]

Celebration Time – Come On!

Party favors

Client appreciation events should be an integral part of every agent’s annual business plan. They are a superb opportunity for you to thank your clients for their business – and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce. A successful client appreciation event requires […]

Flipping Out About Flipping Homes

Home Renovating Couple

The TV shows make it look so easy. Who wouldn’t want to take a home, make it look stunning, and flip it for a profit? As real estate agents, you have probably been asked by a buyer or investor to find them the perfect “flip house.” According to Realty Trac’s U.S. Home Flipping Report, fewer […]

New Construction: Trends You Need to Know

New Construction floorplans

As real estate professionals we are trained to keep a very close eye on changes in the housing marketplace. But we also need to pay particular attention to what is happening in the world of new construction, as construction trends can have a dramatic impact on the housing market. Here are five important trends we’ve […]

The Market Now and What Is Coming

office workers with a bar graph

The spring and early summer brought a very robust real estate market in many areas and many price points. Multiple offers became the norm in many markets and agents found themselves busier than they had been in years. The market was moving, buyers were out looking and sellers who previously couldn’t sell were finally getting […]

Seven Steps to the Perfect Buyer Client Experience

agent giving good new to buyers

If you want to create a memorable buying experience that will have your new homeowners singing your praises, here are seven steps to really enhance the services you currently offer and some ideas of how you can improve some of the things that you are already doing. 1)  Mind the money – Have you ever […]