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Archive for the ‘Zebra Reports’ Category

Starting Over

Start Over button

Many agents have told me that if they had only known how to do things a little differently when they first started in real estate, that it would have saved them a lot of time and money in their business. When the opportunity comes, some will seize that chance to implement those tools and systems […]

Housing & Generational Differences

3 Generations of People

As a real estate professional your job is to know your market and to know your clients. Understanding the needs and preferences of buyers today is critical in providing exceptional service to your clients and making their home-buying experience an effective and pleasant one. The two buyer groups that are dominating the buyer market pool […]

The Best Way to Boost Your Credibility

3 Articles

When I was a top-producing agent, I discovered one of the most powerful marketing tools I’ve ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it … because it works. What is it? Articles! Writing […]

2015: The Year for Rules in Your Business

Female Agent explaining closing costs

While it is always a good idea to make goals for your business, usually there are – or should be – a set of rules to go along with that. For example, if your goal is to increase the number of referrals you had last year by 10%, you need to establish some rules around […]

Connect with Your Clients with an Annual Client Review

agent by house

The holiday season is a great time for people to connect and reconnect with each other. And every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of […]

One Person Can Make a Huge Difference

Denise and Byron

Recently, I traveled to New Orleans to speak at the National Association of Realtors Convention for the Women’s Council of REALTORS®. I had never been to New Orleans before and was excited to see what was in store for me there. I traveled with Shauna from my company and we stayed at a hotel that […]

Six Tips for New Agents

Young RE Agent

Our industry has seen an influx of new agents over the last year. I was absolutely energized by the number of new agents who were at the National Association of REALTORS® Conference this last week. In fact, I had a few agents stop by our booth who had not yet even received their license yet! […]

Remodeling Hits an All-time High!

Happy Painting Couple

People ask me all the time about my personal formula for home remodels, but in my experience every project and every home is unique. I let each home visually tell me how it needs to be changed. For some remodels a complete new kitchen is in order, while other kitchens can be transformed with new […]

QRM Mortgage Rule: What You Need to Know

house and percentage symbols

In 2010 the federal government enacted the banking reform bill developed to address the financial crisis and the number of homeowners who lost their homes due to too liberal lending practices. While additional regulations were needed, the result was that many of the resulting lending requirements were too strict and due to “risk retention” requirements […]

The Secrets to Targeting a Geographical Farm

target neighborhood

Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]

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