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Archive for the ‘Zebra Reports’ Category

On Your Bus and In Your Business

ZR-Bus-and-Business

Whether you run your own real estate business, work for a company, or are part of a real estate team, there are people who you rely on day to day to help the business run smoothly. These are the people I call “on your bus”. In an ideal world, the bus runs smoothly. This means […]

Three Important Words in Real Estate Marketing

ZR-Database

I know you’ve already heard that old saying that in real estate, the three most important words are, “Location! Location! Location!” Today though, the three most important words that you the real estate agent need to know are, “Database! Database! Database!” The quality of your database and how you use it directly affects your success. […]

Lessons Learned from Skee Ball

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A group of kids playing tag the other day reminded me of the importance of having a strategy and sticking to it. As I watched, I realized that each kid who was it had his own strategy for tagging others. Some relied on the taunt and tag while others depended solely on their speed and […]

The Power of Gratitude

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Think about your last transaction. Was it a tough one? Were there moments when you didn’t think it would close? Or was it smooth with barely any bumps along the way? Whichever path the transaction took, I bet there were some standout people involved that helped it across the finish line. Really think about this […]

The Feedback Formula

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What was the last thing you bought online? A book? Toner? Shoes? Chances are if you bought something online that you had not purchased before, you made the decision to purchase based at least partially on the product reviews. When I purchase anything online that I have not purchased before, I certainly check those reviews. […]

The Real Estate Remodeling Craze

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The desire for home remodeling has hit an all-time high for a number of reasons.  Traditionally the top reasons for remodeling were to improve a home’s livability, modernize or update home amenities, repair and replace worn and broken features, to create additional living space, and our most recent remodel reason: to add energy efficiency in the house. Now, […]

The 20-60-20 Principle

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The 20-60-20 principle covers many different facets of a real estate agent’s business, but nowhere does it have a more poignant meaning than with past clients. In today’s busy real estate market past clients are often forgotten or agents simply do not have the time to be focused on their past clients while they are […]

Coping With Life as a Business Owner

Help

How many hats do you wear? As a real estate salesperson, you’re painfully aware that you’re not just a salesperson. You’re a marketer, financial consultant, troubleshooter, negotiator, computer repair person, legal consultant, and customer service representative, not to mention the owner of a small business. Yes, you are the President, the Chief, the Boss and CEO […]

Converting Leads After the Open House

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An agent asked me recently, “Denise, how do I convert leads from an open house?” Converting leads at an open house is easy because they already met you and I bet they developed some sort of rapport with you. Furthermore, they took the time to see a home so they probably are thinking about buying […]

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