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Archive for the ‘Zebra Reports’ Category

Resolutions That Should Be at the Top of Your New Year’s List

Woman wondering what to do

Every year in January real estate agents look to the past year for clues about what worked well for them and what they could do better. It is a time of revitalization and slate is wiped clean of the previous year’s wins and losses. It is a time to start fresh and begin doing all […]

Don’t Let This One Challenge Ruin Your Plans

Man swamped in paperwork

If you have done your business planning for 2014, you should have developed a list of tasks that you want to accomplish – both the ongoing tasks in your business (such as following up with your database each and every month, perhaps open houses twice a month, checking the MLS every day) and the one-time […]

The Property Purchase Analysis: A Smart Assessment Tool for Homebuyers

Agent showing paper to clients

Real estate agents wouldn’t list a house without doing a CMA for the seller, but many agents who work with buyers don’t provide an in-depth analysis prior to writing an offer. While some agents do take the time to run some stats, there is much more to doing the kind of analysis that helps buyers […]

Automatic Listing Information: To Send or Not to Send, That is the Question!

1-09-14

Ask most agents and they will tell you that they love the ability to send their clients listings through their MLS.  How easy and streamlined it seems to be to just click a few boxes and then voila! – the client receives new listings as they come on the market, keeping the client up-to-date on […]

Your 2014 Resolutions: One Small Adjustment Can Bring Big Success!

Stopwatch, money and homes

Welcome to 2014! I love this time of year – so full of promise and dedication to making some changes in your business! I am thrilled about what is coming up for our industry in 2014. My research shows that this will be another strong year and you need to be ready! What are you […]

2014 Business Planning: Providing Stellar Service to Past Clients

Female agent in front of houses

My last two Zebra Reports (Increase Your Referral Base and Easy-to-Follow Referral Generating System) have illustrated not only the importance of staying in contact monthly with your database (made up of both potential and past clients, also called sphere of influence or SOI) but also an easy plan to follow that keeps you top of […]

2014 Business Planning: Easy-to-Follow Referral Generating System

man holding mailed envelope

Last week in our Zebra Report I shared that, for most agents, their database is an untapped goldmine of potential commission dollars. I have many agents who come to me for help, asking me to please find them a lead generation system that will generate them leads. But when I ask them about their database, […]

2014 Business Planning: Increasing Your Referral Base

Man opening mail

At the end of the year most agents look at the business and how they did throughout the year to learn from their successes and failures and make their adjustments for the year to come. When doing this, agents tend to focus on their total production, income generated, time worked, and overall pace of their […]

Time to Wind Down or Time to Wind Up?

sleeping woman next to excited woman

Every year in mid-November I hear the same comment from agents: “Denise, the market is slowing down. I think I’ll just wind things down, assume nothing else is going to happen, and then wind up next year.” Think again! If you aren’t ready to close your books on your business for the year, it is […]

Report from the National Association of REALTORS® Conference

Business meeting

Last week, I had the privilege of attending the National Association of REALTORS® Conference in San Francisco. There were a number of highlights on my trip, including speaking to the Women’s Council of REALTORS® on the power of Memorable Marketing. Additionally, I got to know a number of fantastic agents who visited my booth to […]