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Archive for the ‘Zebra Reports’ Category

Rethinking Vacation Coverage

5-22-14

With the summer months almost upon us, I hope you have planned some time off to have fun in the sun. However, with vacation and time off comes the worry about what will happen with your business while you are away. Or perhaps you wind up promising to give away half your commission for the […]

Building Your Online Presence: Essential to Your Online Brand

5-15-14

Recently I worked with a group of real estate agents and asked them to focus on building their online presence.  I wanted to see how their business was affected by increasing their online visibility. Of course, I wanted them to blog and have a strong presence in their community but I also wanted to see […]

Simplify to Multiply: The Art of Building Your Business

5-08-14

Many real estate agents that I coach are shocked when the advice I give them to make their business more productive is to stop working harder. It is a myth that you have to work harder or longer or with more people to make more money. In the end, this is actually not effective for […]

Getting the Right People on Your Bus: An Essential Element of Success

Nick Lateur and Denise Lones

Great leaders do it, smart business people do it, successful real estate agents do it, even celebrities and athletes do it: I’m talking about getting the right people on your professional bus. Think of a celebrity in a movie or a singer performing at a rock concert; they all have a team of people who […]

Know Your Market: A Telling Look Back!

Houses and people from 1950's and now

A lot has changed over the past two decades in the housing industry. The makeup of buyers, tenants, as well as household formation has all changed dramatically. Here are some changes that are worth noting and keeping track of as time goes on. MEDIAN AGE AT FIRST MARRIAGE- There are many reasons people choose to […]

Zebra Report: My Company’s Brand, My Brand … Which Should I Use?

4_3_14Main

A client who had hired us to create her brand was approached by her managing broker. He didn’t understand why the agent hired me to do “branding.” His comment? ”Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]

Multiple Offer Madness: Prepping the Buyers

many hands raised in the air

It seems that just when you think you have the real estate market figured out, it changes. Not so long ago many real estate agents were juggling short sales, but today in many areas they are now grappling with multiple offer situations. Multiple offers are here to stay as inventory levels continue to decline due […]

Systems to Organize Your Business Paperwork

Man's hands and file folders

Last week we discussed ways to handle the personal paperwork (“Tax Time & Paper Management”) in your world. When it comes to your paperwork and your business papers it is easy to get overwhelmed with expenses, paperwork, and files. Many agents struggle with a simple system to keep their files and paperwork in order but […]

Tax Time and Paper Management

woman looking through filing cabinet

I don’t profess to be a tax expert or an organization genius, but I do know a thing or two about managing large volumes of paper. Most real   estate agents have to manage a lot of paper and when it comes to the management of their personal financial affairs, it often gets put off until […]