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Archive for the ‘Zebra Reports’ Category

QRM Mortgage Rule: What You Need to Know

house and percentage symbols

In 2010 the federal government enacted the banking reform bill developed to address the financial crisis and the number of homeowners who lost their homes due to too liberal lending practices. While additional regulations were needed, the result was that many of the resulting lending requirements were too strict and due to “risk retention” requirements […]

The Secrets to Targeting a Geographical Farm

target neighborhood

Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]

Don’t Let Vertical Homes Shrink Your Buyer Pool

tall building

During my Club Zebra call this week, I had a wonderful question from my client Laurie Way about how to market and sell unique properties. She mentioned that she often has multi-level properties listed, which are abundant in her Seattle real estate market. Her challenge is that open houses are not effective as the open […]

The Lead Generation Triangle

Lead Gen Triangle

Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time … it depends. Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in […]

Your Niche Marketing Road Map

road with sign

If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]

Use Your Life Resources to Develop a Strong Niche Market

9-25-14

Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who […]

Helping Sellers Get Realistic About Price

lingering home for sale

Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]

The Pulse of the Market

Sharing market update with clients

How to Take and Benefit from the Pulse of the Market: Agents have been contacting me these past few weeks asking me when the market was going to come back. I didn’t realize it had gone anywhere. I wrote about the strength of our market a few weeks ago, but it seems that any time […]

Safari Real Estate Coaching Comes to Seattle Area This Fall!

You-Nique-Technique

We are very excited to announce the return of Safari, our premier real estate coaching event. Our September Safari was widely attended and a great success. Will we see you in Issaquah at our last Safari this year? October 21st & 22nd – Issaquah, WA For ever a decade our passion has been to help […]

Celebration Time – Come On!

Party favors

Client appreciation events should be an integral part of every agent’s annual business plan. They are a superb opportunity for you to thank your clients for their business – and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce. A successful client appreciation event requires […]

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