I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Paul, Steve, and Kevin have taking niche marketing to the next level. They have narrowed their focus to one zoning code in one city. This may sound extreme, but their extensive experience makes them experts on bridging the gap between independent homeowners and developers. Coordinating an assemblage sale means working with multiple neighbors while getting the attention of developers interested in up-zoned lots. Read more »
It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and potential clients from a wide area. The agent is relying on that database for future business and when the opportunity to specialize in a niche market arises, agents are very reluctant to focus on that as they fear alienating the database they have been cultivating. Read more »
We’ve got great content to entice your prospects this March with an article for your buyers on Six Tips to Sweeten your Offer. For your sellers, check out Marketing Matters, Even in a Sellers Market and reinforce the impact on sellers’ bottom line of great marketing. Need content everyone can enjoy? Teach your clients what net proceeds are in our third article for March.
In addition to mailers, we also have a new infographic for you with six tips for how buyers can improve their home buying offer. Post it to social media, put it on a postcard, blog it as you like! We even included text you can use. For articles and infographic, visit the Client Content area of Club Zebra.
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Karmin lives and breathes her target niche: those serving in the armed forces and veterans. As a veteran and military wife, she is personally familiar with the relocating challenges faced by military families. Whether it is buying a home sight-unseen or coordinating with individuals in time-zones around the world, Karmin is always flexible and resourceful. She is obviously proud of her work, her service, and her clients. Read more »
Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps.
First, why should you niche? To help answer that question, we can take a look at some examples outside of real estate. Doctors niche all the time—we have neurologists, podiatrists, endocrinologists, and even surgeons that specialist in a particular surgery technique. These doctors do very well and charge a premium for their specialty services. Mechanics niche as well, sometimes by car manufacturer or by style (like classic cars) or even by a specific system within the car (like sound-system experts). I’m sure you can think of even more practical, real-life examples of professionals who niche effectively.
Targeting a niche is more than just sending generic content. Lisa markets to her niche farm with hyper-local statistics, easy-to-read graphs, and topics that will resonate with local homeowners. She includes a personal touch, especially around the holidays, and even promotes local businesses. Every month, she presents as a local resource with valuable knowledge to share for free. Read more »
Teams can leverage the strengths of two agents to better serve clients, and that is certainly true with Colette and Hailey of The Rarden Team. As a mother-in-law/daughter-in-law duo, they partner to serve their Kittitas County clients and specialize in equestrian properties and country lifestyle. The Rarden Team caters to many niches that have interests and areas of overlap. By being able to articulate and target each niche, they market themselves as focused experts and authorities on the local market. Read more »
Have you ever had a unique situation that required a unique professional? For example:
A medical issue that could only be addressed by a specialist, such as a foot surgeon?
A legal issue that required specialty knowledge, such as a real estate land specialist?
A home remodeling issue that was outside the scope of what a general contractor could do, such as historic siding repair or a unique pest issue?
If you had to call in a specialist, were they available right away? Probably not. Did they cost more? Most likely! Read more »
When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect with more people in your farm, but you don’t have the budget yet? Here’s another scenario: maybe you are already getting a good result with your farm, but you want to build deeper relationships without blowing your bank account. In both situations, the power of live connections can give you terrific bang for almost no bucks at all! Read more »
With her eye on the luxury market, Shanna wanted a brand that would help her stand out from the competition and put her content on an elegant pedestal. She selected a charcoal and champagne-gold palette, with a lavish metallic texture. Her double-M logo establishes her as the “face” of the team but also indicates that her team is right behind her. The brand uses a single sans-serif font throughout for a minimal and easy-to-read layout, which a signature script font used in her signature. Read more »
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