When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
If you’re working to create and execute a social media marketing plan, make your life a little easier with social media templates. Similar to our print marketing templates, these are simple to customize for all kinds of post types. Whether it’s a post or every listing, pending, or closed property announcement, a market update, or […]
Posted in Branding & Design, Branding Spotlight 
Tags: ad, ads, advertising, Branding & Design, social media, templates 
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Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise Tags: ads, advertising, Branding & Design, farm, letter, monthly mailing, newsletter, open houses, postcard, social media, sponsorship No Comments »
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Q: Denise, we have a big storm coming in this weekend and I have a listing coming on today. Should I advise my client to wait? That is a great question! On the one hand, if people are likely to stay home, they might spend some time looking for listings online. On the other hand, […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: advertising, Open house No Comments »
Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A: My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]
Q: Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time. Whichever one produces the highest response from […]
Posted in Ask Denise, Lead Generation for Real Estate Agents Tags: ad, advertising, ask denise, Branding & Design, newspaper, print, response, target market No Comments » Q: Denise, I have been approached by the local high school asking if I want to advertise in their basketball booster program. I can put a business card size ad in the booklet. Do you think this is something I should do? A: I can’t tell you the number of times I have been asked […]
Q: Denise, I read your Zebra Report last week on niche marketing. I think I would like to focus on my kid’s soccer team and work with their parents. How do I make the jump from “Jessie’s Mom” to “Real Estate Agent”? A: This is a fantastic idea and one that has been very successful […]
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