Before working with us, Anne Marie Peterson had never had a personal brand before. She did have a black-and-white logo from her brokerage’s design team that she liked, but it needed the support of a modern, high-contrast brand. We guided her through our branding process and developed a minimal brand with a modern script and […]
The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles. Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective […]
Posted in Branding & Design, Branding Spotlight 
Tags: black and white, clean lines, minimal, modern, personality branding, simple, understated, watercolor 
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Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos […]
Posted in Branding & Design, Branding Spotlight Tags: black, black and white, charcoal, gray, neutral, serif, taupe, white No Comments »
This week’s design spotlight features the brand of our MASTERY agents Corey Hays and Dawn Bourdo, the Mr. Magnolia team in Seattle. They work together like yin and yang as they focus on the Magnolia neighborhood. They have completely re-branded their business from the ground up, including logo, tagline, colors, and fonts. They wanted a […]
Posted in Branding & Design, Branding Spotlight Tags: black and white, charcoal, gray, green, high contrast, sans-serif No Comments »
This week’s design spotlight features one of our MASTERY agents, Carrie Rulison of Issaquah, Washington. Carrie was hands-on in crafting her brand. She brought her custom Haida-style owl to the brand and personally selected the photos for the header. She wanted a very crisp theme with minimalist style. The simplicity of the overall design helps […]
Posted in Branding & Design, Branding Spotlight Tags: black and white, classical lines, clean, contemporary, gray scale, monochrome No Comments »
Q: Denise, I’ve been wondering for a while now, what is really the deal with your zebra obsession? A: Thank you for asking! I love zebras and I have always felt a mutual respect from zebras. But I have to say that it must be my inclination to tell it like it is, in black […]
Posted in Ask Denise, Real Estate Coaching, Mentoring, and Training Tags: ask denise, black and white, brand, Denise Lones, emblem, logo, zebras No Comments »
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