There’s no denying it – Pacific Northwest autumns are breathtakingly beautiful! Here in our design department at The Lones Group, we are so excited about the leaves changing, dressing in cozy sweaters and rain boots, and drinking hot cocoa, that we wanted to share an autumn-inspired palette to welcome the new season.
Lisa came to us wanting a colorful, fun, and stylized brand that showcased both her bright personality and professionalism. Lisa is patient, loyal, easy to talk to, and works hard for clients – doing whatever it takes to make her clients happy. She was drawn to blues and greens, swirls and interacting elements – as […]
Remember the branding “before and after” contest I announced on August 4th … and the finalists we revealed on September 1st? Well, I’m thrilled today to declare the winner of our contest – Francine Viola! The results of our poll, as determined by our Zebra Report readers, were:
This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
Because brand development is a big part of what my company does, real estate agents often ask me for my opinion on their brand. Let me tell you, I’ve seen some doozies over the years. It’s sad to see what some agents think is an effective brand. And it’s even sadder to learn that many […]
Q: Where do I start if I want to create my own brand? A: I’m not sure if your question is specifically that you want to get branding done … or if you want to do the design work yourself. If you are going to do the work yourself (in other words, you are a […]
The dark, inky colors of “Blue Fractal” provide a quietly dramatic backdrop for your marketing … while allowing the featured topics (you … or your listings!) to take center stage. There can be a power to simplicity, and the “Blue Fractual” brand is a good example of this. Whether you want to develop a completely […]
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