A lot of agents have a hard time talking about their accomplishments. It can be awkward to balance stating your value as an agent while trying not to brag or toot your own horn. If you’ve ever struggled with Imposter Syndrome (feeling inadequate despite your experience and qualifications) when marketing yourself, you’re not alone and […]
Posted in Branding & Design, Branding Spotlight 
Tags: biography, branding, comparison, experience, facts, giveaway, graphics, open houses, statistics 
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Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?” A: I think you need a document that outlines your years of service to the real estate industry.
When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
Q: “Denise, if I added one thing to my listing presentation this year, what would you recommend?” A: An Experience Book. Hands-down, this is one of my favorite tools to have in this market. Choose six to ten of your recent listings, include photos, samples of your marketing for that listing, challenges that were overcome, […]
Q: “Denise, I am having an issue with my bio. I have my years of experience listed in there along with the number of years I have lived in the area. My problem is that each year I have to update my bios because the number of years change and inevitably, I forget one or […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: biography, efficiency, experience No Comments »
Every customer has an expectation when buying a product or service. Most of us don’t even think about expectations… until there is a problem with the product or service we have paid our hard-earned money for. In real estate sales the expectations are numerous. We have all worked with buyers who expect you to find […]
This is not so much a news item as it is some great advice for newer agents, from Sam DeBord, State Director for Washington REALTORS®. If you are a newer agent and struggling to establish your credibility against more seasoned agents, there is one thing you can do right now to not only wow your […]
By Denise Lones M.I.R.M., CSP What a week! In the past few weeks, I have had the distinct pleasure — and pain! — of moving. I just recently found the home of my dreams. I wasn’t looking for it, but there it was. You know times in your life-those special moments where you just know […]
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