Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up 
Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports 
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Q: “Denise, I am a newer agent and need to generate some leads. I have a direct mail company who keeps calling saying I can mail to thousands of people every month and it won’t cost me too much. Should I do it? I am also doing some online lead generation with another company and […]
Q: “Denise, I am starting to see expired listings in my area that are not relisting right away. Of course, the reason these sellers have expired is due to their unrealistic price expectations although there are a few examples of marketing that could definitely be improved. I was thinking about doing some lead generation by […]
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