You have successfully closed the sale. Your buyers are thrilled with their new home. After months of working closely together, you don’t want to just disappear. (And, let’s be honest, it would be wonderful if they could refer you to their friends and family.) So what can you do to stay relevant without being pushy? […]
Posts Tagged ‘personal brand’
Branding Spotlight: Buyer Package
These days, buyers need a little more than a “wants” checklist and a down payment to purchase a home, and as their agent, it is your job to educate them. No one could expect you to recite everything you know about buying a house at a moment’s notice. That’s where your Buyer Package comes in […]
Ask Denise: To Brand or Not to Brand?
Q: “Denise, I am ready to establish a brand for myself and my business, but I am at a brokerage who “highly discourages” this and wants us to use the company brand. They even offer staff to help with things like creating flyers and marketing materials, but it all has to be in the company […]
Ask Denise: Updating My Brand
Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]
Ask Denise: Personal Branding
Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]
Ask Denise: Branded Yard Signs
Q: Denise, there is a boutique office in my market that has the most amazing, eye-catching “for sale” yard signs. They definitely stand out from the rest! I am with a large regional real estate company and my managing broker says I have to use my company’s signs. What if I have you make some […]
Design Spotlight: Sugar Plum
Sugar Plum” is the newest design available in our Instant Identity portfolio. It’s a simple, yet strong, brand that is both artistic and dramatic. Deep purple and raspberry tones create a vivid backdrop, while elegant swirls add an element of softness and approachability.
The Evolution of a Brand
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]