Q: Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time. Whichever one produces the highest response from […]
Posted in Ask Denise, Lead Generation for Real Estate Agents 
Tags: ad, advertising, ask denise, Branding & Design, newspaper, print, response, target market 
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Today’s design spotlight features one of our favorite Instant Identity designs: “Kaleidoscope.” This branding design has a classic simplicity balanced by interesting and unusual imagery. Soft fabric-like textures provide a multi-hued background of swirling colors. A featured kaleidoscope style image brings focus to the upper left corner starting your read down and across the page. […]
Q: Denise, I have been approached by my city’s tourism bureau to advertise in their publication. I can get a quarter page ad for $300. Is this a good deal? A: I love questions like this! I have not seen one-shot advertising like this to be very effective. However, when combined with an advertising campaign, […]
Posted in Ask Denise Tags: ads, advertising, article, ask denise, Branding & Design, print 2 Comments » Q: I need to get smarter (way smarter) about how I am spending my resources. Over the years I have done quite a bit of advertising and print mailing, but the cost is killing me. I’ve been researching blogs, and this seems like a much less expensive option. Do you agree? A: Over time, a […]
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