Q: Denise, a lot of my colleagues are talking about niche markets they want to work in. I definitely want more business, so I’m trying to figure out if this is for me. If I focus on one group, won’t I actually eliminate business rather than creating it? A: Think about almost any profession, and […]
Q: I’m just finishing up my branding project, and have a quick question for you: do I really have to have my photo on my marketing materials? A: While I can’t force you to use your photo, I will strongly encourage you to do so. Anything visual which helps reinforce your presence in the mind […]
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