Q: Denise, a lot of my colleagues are talking about niche markets they want to work in. I definitely want more business, so I’m trying to figure out if this is for me. If I focus on one group, won’t I actually eliminate business rather than creating it? A: Think about almost any profession, and […]
Q: I read what you said a couple of weeks ago about having a niche market, and I’m interested in what you mean when you say that agents make the mistake of working as “generalists”. I definitely want to make more money in 2012. A: Think about any profession … doctors, for example. Do plastic […]
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