This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports 
Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 
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A refined palette featuring soft blue tones, couple with a warm beige, provides the color elements for our “Quiet Night at Home” Instant Image brand. Created to invoke a sense of understated elegance, this serene design offers great flexibility when marketing properties. Whether you want to develop a completely custom brand, or select from one [...]
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing [...]
Gone are the days when you can simply show up at a listing presentation with data from your MLS that shows comparable homes. Today’s savvy sellers require much more information. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to [...]
There’s nothing harder than running into a past client and learning that they just bought or sold a home … without you. It wounds your pride, it shakes your confidence, and it hurts your pocketbook. What I’ve learned over many years is that when someone tells me their story, I’m rarely surprised after I hear [...]
Q: “Denise, I’ve never held a client appreciation event, but I know I need to this spring. Help! What do I do?” A: The first thing to do is to ensure that you have secured a small base of key players (and helpers) that you absolutely want to be there. Make the date at least 60 [...]
Posted in Ask Denise Tags: Agents, Business, Buyers, Client, client appreciation event, Client Communication, networking, Real Estate Agents, systems, The Lones Group No Comments »
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings [...]
This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari.
Like many of our clients, Vic Jones wanted to convey something personal about himself via his branding. Hot Rod Properties was the result! Vic is currently in the process of restoring a classic hot rod, and wanted to incorporate that passion into his real estate business. With this brand, we’ve created a fabulous tie-in between his passion [...]
Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals. However, if you – like many agents I know – are not generating the income that you need to generate, it is a sure sign that your referral business is [...]
