Q: “Denise, what do you think about online lead generation?”
A: Online lead generation is simply a way for you to get people’s names and contact information in front of you. But it’s still a cold lead. You don’t know them. They don’t know you. Leads that are colder are harder to convert.
If you really want cold leads, there are a million ways to find them. Why would you want to pay for them? Why not call expired listings? Why not call For Sale By Owners?
Think before you spend.
Ask Denise: On Online Lead Generation
Posted by Denise Lones on November 9th, 2010