Q: “Denise, what do you think about online lead generation?”

A: Online lead generation is simply a way for you to get people’s names and contact information in front of you. But it’s still a cold lead. You don’t know them. They don’t know you. Leads that are colder are harder to convert.

If you really want cold leads, there are a million ways to find them. Why would you want to pay for them? Why not call expired listings? Why not call For Sale By Owners?

Think before you spend.