Q: “Denise, I’ve had a listing on the market forever, but the seller won’t reduce. Should I continue to keep this listing on the market?”
A: Absolutely not. It’s professional negligence to have a listing on the market when you know darn well it won’t sell. What you’re actually doing is inflating the inventory, and that hurts everyone—sellers, buyers and the entire industry. Overpriced listings need to come off the market so real (and realistic) sellers can sell and buyers aren’t wasting their time.