Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different?
A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. However, I’ve seen great brands developed using analogous or complementary colors. If your company’s main color is blue, but you are not a “blue person”, look instead at blue’s complementary color, which is yellow. There are no hard and fast rules here, and because a brand is highly personal be sure your designer is working with a color palette you love.