Ask Denise: The QVC Formula | The Zebra Blog

Ask Denise: The QVC Formula

Denise Lones

Q: Denise, you say that agents should have a “formula” just like they do on QVC. Selling junk on TV is nothing like selling houses. I don’t think your idea will work.

A: Respectfully, I disagree! When I was actively selling I had a formula for everything. Each activity had set tasks associated with it – that’s a formula. Each day of the week had structure – that’s a formula too! And if you look back to the Zebra Report titled “What You Can (And Should!) Learn from QVC”, you’ll see there are a number of ways you can take QVC’s formula into real estate. I can think of lots of ways to incorporate #12 (proving value). Ditto for #8 (provide warnings about the danger of waiting). Or #5 (selling is both visual and auditory) – props are the perfect solution for real estate presentations, just as they are on QVC!

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