This week’s design spotlight features one of our MASTERY branding clients, Gail Herstein. Gail’s beautiful branding design is based on our Instant Identity design, “Jacquard,” but is all her own in terms of color and customization. Gail’s brand features an demure and professional color palette of silvery grays and dark charcoals, with a punch of a royal blue accent color. Subtle elegant swirls in dark gray add texture and elegance. A sophisticated script font embellishes the titles and gives a special touch to her name treatment. Additionally, Gail desired to highlight her pet-friendly approach, which you can see in the trademark paw print. She also wanted use imagery that had her out and about in Seattle – as you can see behind her in her headshot photo!
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