Q: Denise, I want to start having my closed clients do testimonial videos when their home closes. Is there a format I should follow?
A: That is a fantastic goal and one that will serve you well. I would actually have them focus on their home buying story rather than lead with a testimonial format. By focusing on their story, they may share those little nuggets like the obstacles you helped them overcome or how you helped them structure their offer to win. And that is much more compelling and shows your value better than just a few statements about how great you are.
Shoppers today are checking with their peers by way of reviews so having video reviews will definitely give you an edge.