Q: Denise, I am thinking of making a very visual seller services brochure (one of the big glossy ones you do – 11 x 17 that folds in half to 8.5 x 11) with images of my marketing materials and logos of all the websites I syndicate to, etc. I am trying to decide what I want to do for luxury clients since there are a few things I do for them that I don’t do for my standard clients. I don’t want my standard clients to feel like they are being short-changed, but I also don’t want the expense of having two brochures. Ideas?
A: I have the perfect solution! Have a luxury insert that outlines the additional service you provide for your luxury clients whether that be additional photography via drone, staging consultation, magazine marketing, video, etc. Then you only insert it into the brochure if you are meeting with a luxury client. Problem solved!