This week’s design spotlight features the brand of our MASTERY agent Shep Griswold, of Bellevue, Washington. Shep is a down-to-earth agent with a background in financial services. He loves developing relationships with his clients and helping them fill their needs. He is a trail crew leader and spends a lot of time outdoors. He wanted his brand to reflect his passion for the natural Northwest. Shep brought the GrizzyRE.com grizzly bear logo to the brand.
The main graphic of Shep’s design is an aerial view of the San Juan Islands at dawn. It creates a soft and inviting background. The dark gradients in the headline and footer create contrast and draw the eye to the most critical information. The cool color palette uses early-morning blues we often see here in the Northwest. The hand-written script font helps keep the theme casual while making some pieces like the Thank You note card feel personal.
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