This week’s design spotlight features MASTERY agent, Ellen Wang and her new branding. Ellen is a multilingual agent who has been in business since 1988. Since then, she has built a dynamic luxury real estate team and is now under the brokerage Avenue Properties. Ellen’s initial branding goals were to emulate the teal, charcoal gray and white color palette of her brokerage. Her brand also features woven bands of gold to further appeal to her target market. To tie in a sense of her personal side Ellen’s branding incorporates her favorite pastime, golf, into her team logo.
The prominently placed crossing golf club logo is complete with a classic and elegant yet modern font, which is repeated in the headline throughout her branded materials. Her unique portrait, beautifully lit by natural lighting, allows Ellen to appear as though she is actually leaning over the bottom bar, hinting at her friendly personality and creating a sense of depth. The open white space in this design communicates her professional standards with a clean and bright white background.
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