Q: “Denise, I am changing areas and my brand features a local landmark in the area that I am moving away from. What should I do?”
A: It sounds like it is time for a brand refresh! If all the rest of the elements of your brand are working for you, but you just need to substitute the element that is no longer relevant for your area, that is usually an easy change. Don’t get stuck in a rut thinking that you need to completely scratch everything you already have just because you have made a move.
If this sounds like you or you are ready for a refresh, please contact Nicole in our design department.