This week’s design spotlight features the brand of our SEMI CUSTOM PRO (formerly known as Instant Identity) client Dan Fouts, of Whidbey Island, Washington. Dan selected the “Business on the Water” branding template. We lightened the background and used his established logo as a watermark. The header and footer bars were enlarged to increase functionally and hold important contact information. He selected a handwritten script font for his name treatment and paired it with an elegant sans-serif font for the rest of his content.

The high contrast navy and pale blue color palette looks professional and matches the local photography in his brand’s footer. The natural, soft colors and water-themed imagery brand perfectly represents the tranquility of the quiet Island life.

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