This week’s design spotlight features the brand of MASTERY agent, Maura Larson, from Redmond, Washington. Maura is a people-person with a friendly personality. Her business style is smart-casual, and her design style is elegant and simple. She desired a brand that perfectly combined her affection for connecting with her clients with her strong sense of professionalism. Maura preferred a warm and happy palette for her branding that features shades of espresso, orange, and cream. We used a glowing burnt-orange gradient to provide a luxurious silky texture to her brand, combined with a parchment texture to convey classic timeliness and soften the overall structure. The swash-serif font in the header adds femininity and versatility to the simple linear arrangement of her design. The key in her name treatment also serves as a watermark, which compliments the graphic of the keyhole in the header. The key and lock motif directly ties her design back to real estate, which demonstrates her passion for connecting clients with their real estate dreams.
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