Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an area?”
A: Congratulations! Since you have already proven yourself consistent, a farm is an excellent lead generation choice for you. I do have a few pointers for choosing an area. In fact, I have a whole webinar that I am making available to my readers on how to choose an area effectively and how to create visual impact in what you are sending out. Check it out here:
There are a number of agents I have worked with over the years who have developed successful farms and do you know their one shared regret? That they didn’t start sooner! So go out there and dominate your chosen area!