This week’s branding spotlight features the brand and marketing of MASTERY agents, Tony Ogden and Marisa Callaghan of TandM Real Estate, from Seattle, Washington. This team wanted a brand that was understated and modern to match their established logo. Modern sidebars lengthen the design on content-rich pieces, while edge-to-edge floods of green make their smaller pieces eye-catching and luxurious. The brand uses two sans-serif fonts, one with thick slab letters and one with delicate details, for contrast and interest. Open white space can be broken up with grey call-out boxes that add dimension and highlight an important fact or feature. In a fast-paced modern world, their brand has a one-two punch of simplicity and personality that is sure to get them noticed.
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