This week’s branding spotlight features the brand and marketing of MASTERY agents Karen and Aaron Zehm, from Woodinville, Washington. Karen and Aaron wanted a brand that conveys the rich natural colors and textures of the Northwest with all the warmth, character, and approachability of a Craftsman home. Their design combines sleek silver bars, and a rugged combination of rich wood grain and navy blue brushed concrete textures. We highlighted the unique last letter of their name by creating a polished silver Z monogram within an eye-catching diamond shape.
We used their existing tagline “Real Estate Done Right” under their name treatments, which combine a personalized script font with a stable and reliable-looking serif font. Finally we added a nature-setting background to their team portrait to finish the brand with a natural touch.
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