This week’s branding spotlight features the design of Mastery agents Tanis and Rietta Costa, from Marysville, Washington. This unique mother-and-son team really wanted to highlight the beautiful Cascade mountain range and emphasize their local expertise. The mountain panorama echos the mountain in their logo, but give prominence to marketing and property photos when needed. The dusty sky-blue in their brand creates a sense of serenity and simplicity. A classic serif font is paired with friendly hand-printed names to retain a rustic touch. This branding is a perfect blend of “professional powerhouse” and “personal touch” that suites both members of the team.

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