Today, our Branding Spotlight features Lynly Callaway’s refreshed brand. Lynly is the type of agent who has a strong sense of modern design and a competent business style. After using her original Lones Group brand for almost a decade, she decided she had moved away from the doors and dark lines and colored background of her former brand, but wanted to continue using the most distinguishable elements that her clients would recognize. Her refreshed brand combines Windermere’s new pointed-rectangle sign shape and the new Windermere logo and fonts, the key from her former logo in a modern circle emblem, her signature colors, airy backgrounds, a personal-looking logo with her original tagline, and a chic new portrait. Through the years, Lynly’s business has stayed true to her unique style, and her new brand reflects just that.