John’s market is between Eastern Washington and Northern Idaho, and he needed a clean, professional, and unique brand to help him appeal to buyers and sellers across state lines. The layout structure is designed with flowing river-like curves and a beautiful mountain lake photo on his personal marketing materials. To convey Johns experience, authority and and protective prowess, we designed a shield logo, which we provided to John in a variety of colors including navy and vibrant sky blue. To complete the design, we combined John’s favorite script font with a strong semi-serif to blend the brand’s professionalism with a personal touch.
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