Q: “Denise, I am an older agent (three years until retirement!). I keep feeling like I am missing the boat when it comes to social media. I don’t want to Tweet! I don’t want to waste my time on Facebook or Insta-whatever! And I certainly don’t want to chat on any Snap-thingy. I don’t need to worry about any of this at this point in my career, do I?”
A: Congratulations on your upcoming retirement! There are so many unique ways to sell real estate and build and maintain relationships. Social media certainly does not need to be one of them. You can write notecards, send quarterly real estate market reports, deliver cookies or pies during the holidays, and yes, you can even make one-on-one appointments with your past clients. Don’t feel like you are missing the boat. You can ride a jet ski instead! Make your way of following up with clients your very own. As long as you are connecting on an ongoing basis in a way that is relevant to real estate, then you are doing it right!