The starting point: Teresa Simanton & Michelle Clyborne, both veterans in the industry, have partnered up to better serve their clients and improve their quality of life. They wanted something thoughtful and a little luxurious, most certainly inspired by the Pacific Northwest’s natural beauty and laid back culture.
The target audience: By combining their efforts, they can better serve first-time buyers and empty-nesters alike with efficient transactions and their willing-and-able work ethic.
The strategy: They selected the Semi-Custom PRO branding package and settled on a clean and modern design with local lifestyle imagery.
The final brand: Soothing blues abound in their scenic design. To them, one of the most important parts of their brand is their new logo, created with a stately serif font. Straight lines frame their important content without overpowering it. The interlocking circle pattern is a subtle nod to their partnership. A soft script font gentles the austere lines and directs the eye to special points of interest. Empowered with their new branding, they are ready to take their business to the next level.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]