The starting point: Ted Mansfield runs his business with integrity and service as his top priorities. He wanted his new branding to communicate his dedication to going the extra mile for his clients.

The target audience: Many of his clients are friends and referrals. Ted also had an Mansfield Group logo that he use for many years, so his new branding needed to be an extension of that brand equity.

The strategy: We started with a classic charcoal-and-gold palette, and applied subtle tone-on-tone textures to increase the luxury appearance. His new MG monogram is an updated version of his previous logo, in which the fonts match his headlines and name-treatment for better synergy throughout the design.

The final brand: Crisp white backgrounds support the dark charcoal and bright gold to create an easy-to-use, versatile brand with a clean and professional appearance.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.