You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business?
Here at The Lones Group, we have a number of fun things that we have at the ready, and even more so when we have classes. We have stickers that go into packages we send out in our two very cool branded boxes. For our big Real Estate Success Summit, we have had custom cookies made. We have zebra wooden statues we use for client awards. This is the fun stuff!
The fun stuff are items that help you make and strengthen connections and allow you to enjoy your business. Here are some great ideas for ways to add some fun!:
Notecards and envelopes – I love notecards since they can be used as a thank you note, a check-in, an anniversary note, or even to thank an agent for a referral. Have some fun with this one since these will usually go to past clients and people you have a relationship with. We talked about the power of envelopes last week, but now imagine that you have a notecard-sized envelope in addition to your regular business envelopes.
Stickers – I love stickers! Stickers can be used on gifts, on drinkware such as water bottles, on packaging that holds pdfs of the purchase docs, on presentation folders (some agents have custom-branded folders but others use their company’s folder in which case, a sticker might be a good option), laptop covers, and even on cars. Sticker Mule is a good option for getting stickers printed.
Promotional Materials – Companies such as QualityLogoProducts.com can apply a logo on everything from pens and notepads to shirts and coolers and USB drives. They even have keychains, chip clips, key-shaped stress relievers, and outdoor thermometers. I am not a fan of getting a variety of stuff just to have stuff, but if you see something that resonates and you can see adding it to one of your processes, include it!
In our ENCORE class today, two of our clients indicated that one of their top to dos for 2021 are to get more “logo gear” such as embroidered clothing. Love this!
What are some fun ideas you have to take your brand to the next level?
Need some help realizing your vision? We are here to help! Whether you have a brand now and want to have some fun items to add to your toolbox or you don’t even have a brand yet, we have the knowledge and market expertise to add some wow factor to your business.
By Denise Lones CSP, M.I.R.M., CDEI – The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.