Branding Spotlight: Irene Cruz | The Zebra Blog

Branding Spotlight: Irene Cruz

Irene came to the branding process with a goal of marketing to luxury homes in Pierce County. When she took our Design Style Analysis, she discovered that she was an Eclectic and Elegant style. This is a rare combination, and we were excited to explore unique options with her. Together, we made a plan and a brand that combined a little tropical flair with a luxurious color palette.

The curved header holds rich foliage colored with copper, turquoise, and navy. Continuing the tropical theme, we used a bird of paradise flower as a recurring brand element in her name treatment. To top it all off, her new tagline perfectly matches her brand: Home is just another word for paradise.

When building her templates, we strategically used more colorful foliage on her agent marketing pieces and less on her home marketing pieces. This way, her clients’ homes can take the spotlight when it is their time to shine, and she can use the memorable jungle motif when it matters most. It’s the perfect balance between stand-out-style and streamlined function!

Call us at 360-527-8904 or email [email protected] today!


Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!


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