Teams can leverage the strengths of two agents to better serve clients, and that is certainly true with Colette and Hailey of The Rarden Team. As a mother-in-law/daughter-in-law duo, they partner to serve their Kittitas County clients and specialize in equestrian properties and country lifestyle. The Rarden Team caters to many niches that have interests and areas of overlap. By being able to articulate and target each niche, they market themselves as focused experts and authorities on the local market.

Anyone who has spent time around horses knows that there are certain things equestrians look for in a safe space for their horses. There’s also a wealth of nuance between properties meant for raising livestock as a livelihood and housing horses as a hobby. Working with two agents experienced with horses, farms, vacant land, and the local culture is very advantageous to their clients, and sharing the work with a trusted partner helps Colette and Hailey maintain a healthy lifestyle.

Do you have the experience to target a special area or property style? Are you marketing to that niche market effectively?

Call us at 360-527-8904 or email solutions@thelonesgroup.com today!

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