Targeting a niche is more than just sending generic content. Lisa markets to her niche farm with hyper-local statistics, easy-to-read graphs, and topics that will resonate with local homeowners. She includes a personal touch, especially around the holidays, and even promotes local businesses. Every month, she presents as a local resource with valuable knowledge to share for free.Lisa’s strategy for breaking into her target niche is to offer unique and profound information without expecting anything in return. This helps her stand out from other generic marketing and creates interest in what else she has to offer her clients. Niche marketing is a long-term strategy, but it can also be a very rewarding one.

Do you have the experience to target a special area or property style? Are you marketing to that niche market effectively?

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